Absolut Art Award Winner 2010 Is Announced

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7th October 2010, 01:25am - Views: 670






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MEDIA RELEASE PR41597


Absolut Art Award Winner 2010 is Announced


STOCKHOLM, Oct. 4 /PRNewswire-AsiaNet/ --


    - Rirkrit Tiravanija Comes to Stockholm for Award Ceremony and Cook-Out 

Performance


    Thai artist Rirkrit Tiravanija receives the second annual Absolut Art

Award, a EUR15.000 prize instituted by ABSOLUT VODKA, to celebrate artists

challenging conventions through the integration of art forms. Appointed

chairman of the Absolut Art Award jury 2010, Christine Macel, Chief Curator

at Centre Pompidou, will award Tiravanija in a ceremony in Stockholm on

November, 4.


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    The jury's citation reads: "Rirkrit Tiravanija is awarded the Absolut Art

Award 2010 for his ability to rule out conventional categorization.

Tiravanija's expressive world is one of hospitality and generosity. Through

social events, cooking, sharing, and architectural environments, often

reflecting on art, Rirkrit humbly invites the audience to interact."


    Born in Buenos Aires, 1961, the Thai artist Rirkrit Tiravanija is widely

recognized as one of the most influential artists of his generation. His work

defies media-based description, as his practice combines traditional object

making, public and private performances, teaching, and other forms of public

service and social action. Often, his installations take the form of social

stages for sharing meals, cooking, reading and playing music - and his works

are sometimes referred to as relational art. As the artist himself put it:

"It is not what you see that is important but what takes place between

people."


    The day after receiving the award, Tiravanija and his entourage will do a

cook-out performance at Moderna Museet in Stockholm. The performance, titled

"Je ne travaille jamais", is part of the welcome party celebrating Daniel

Birnbaum's first week as Director of Moderna Museet. Japanese free thinker

Mai Ueda, and several additional artists will also perform at the event.

During his stay in Stockholm, Rirkrit Tiravanija will also give a lecture at

Atelier, a new undisclosed venue, hosted by The Absolut Company.


    "Our first art ad, ABSOLUT WARHOL, was immediately recognized as a

classic advertisement. Since then we have had a long-standing and fruitful

relationship with the creative world, reinforced recently through our latest

creative collaboration with Spike Jonze. Absolut Art Award is instituted to

strengthen this liaison further," says Anna Malmhake, Vice President Global

Marketing, at The Absolut Company. "Absolut Art Award rewards today's most

new-thinking artistry, and Tiravanija's social sculpturing definitely puts

him at the forefront of contemporary culture."


    Christine Macel, Chief Curator at Centre Pompidou, chairs the Absolut Art

Award jury, following Daniel Birnbaum, who is retiring from the position in

connection with his appointment as Director of Moderna Museet in Stockholm .

The jury further consists of Keren Cytter, last year's winner of the Absolut

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Art Award, Thomas Nordanstad, filmmaker and curator, Anna Malmhake, Vice

President Global Marketing, The Absolut Company and Göran Lundqvist, Chairman

of the board at Sweden's Historical Museum of Wine & Spirits. Tiravanija will

be part of next year's jury.


    About the Absolut Art Collection:


    For 30 years, ABSOLUT VODKA has collaborated with the creative world, and

the Absolut Art Collection today comprises more than 800 works from artists

such as Andy Warhol, Keith Haring, Damien Hirst, Jean-Michael Basquiat,

Louise Bourgeois, Sylvie Fleury, David Shrigley and Linn Fernström. In the

spirit of the Absolut Art Collection, the Absolut Art Award, reinforces the

brand's commitment to creativity. The collection is now owned by The

Historical Museum of Wine & Spirits in Stockholm, and will have its permanent

home at the new museum venue which opens in 2012.


    For press images or further information, visit: http://press.absolut.com


    SOURCE: The Absolut Company


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