Media Release – Photographic Space at Freshwater (Art) 23 September 2008
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NEWS RELEASE
24 September, 2008
Melbourne’s Fresh Photographic Space.
New for the art world is the opening of a dynamic Photographic Space at Southbank’s Freshwater
Place Commercial Tower, which will house a rotating photographic exhibition featuring a variety of
talented Australian photographers. This exhibition is jointly sponsored by Dimension Studios and
the management of Freshwater Place.
Located at 2 Southbank Boulevard, on the southern bank of the river between Southgate and
Crown, Freshwater Place Commercial Tower is one of Melbourne’s landmark buildings. Externally,
the development provides magnificent views over the river, the city and Melbourne’s great parks
and gardens. Internally, the amazing architecturally designed foyer offers an ideal location for
Melbourne’s newest Photographic Space.
“We were delighted when Dimension Studios approached us with the idea for creating a space
dedicated to photography exhibitions. The opportunity to assist Melbourne’s art community is
very exciting.” Trish Finnegan, Freshwater Place Commercial Management (Jones Lang LaSalle).
Photographic Exhibition: ‘Inspiring Life’ – Turn Ideas into Reality
The first exhibition, Inspiring Life, features photographer, John Lane. John has taken a series of
retro-inspired photographs in Melbourne and Tokyo.
Each of the 30 pieces included in this exhibition are unique but when displayed as a whole give the
viewer the impression of a short film. What you take out of this exhibition is up to you and how
you end the film is up to your own imagination.
This series has been an 18 month collaborative effort over Melbourne and Tokyo between
photographer John Lane and Art Director/Model David Morton (A photographer himself).
In Melbourne, John and David had lots of early mornings around the city and at locations like St
Kilda Pier, which according to John “was a little bit scary at 4 and 5 in the morning with $10,000
worth of camera equipment and just the two of us!”
John also tells of the funny looks they received in Tokyo, where they shot for five days straight in
mid winter, from dawn to dusk in zero degree with wind chill making it far colder. One of the
photographs was taken in front of a neon sign saying ‘Love’. By the time they finished this shot,
with David freezing in his thin clothing, and John had about 10 Japanese behind him also taking
their shots - with their mobile phones! Throughout the 18 months of the shoot, which was funded
by John and David, they never lost their enthusiasm and passion, and funny experiences like this,
only helped them maintain their commitment.
Media Release – Photographic Space at Freshwater (Art) 23 September 2008
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Lack of Exhibition Space and issue for photographers in Melbourne
During John and David’s visit to Tokyo, a planned visit to a photographic gallery was stymied when
David arrived to find a sign on the door indicating it was closed due to lack of exhibition. The
reverse is true in Melbourne, where photographers struggled to obtain a dedicated space for
photographic exhibitions. Freshwater Place provides a fantastic space to exhibit and showcase the
talent of Australian photographers.
This exhibit is sponsored by Dimension Studios and commenced on 18th September, Ground Floor
foyer at Freshwater Place, 2 Southbank Boulevard. All are invited to view this exhibition at no
charge. Inspiring Life runs for 5 weeks from 7am to 7pm Monday to Friday and will be followed by
an exhibition focussed around Spring Carnival.
Media opportunities: Interview opportunities with photographer John Lane and Photo call 10am
Thursday 2nd October 2008 at the exhibition, Foyer, Freshwater Place, 2 Southbank Boulevard.
For further information contact:
Jan Mathewson
Kinc Marketing
Telephone: 03 9510 5836
Mobile: 0418 518 624
Email:
combust@bigpond.net.au
Notes for Editors:
John Lane, Photographer, Dimension Studios
John Lane has 25 years experience in photography, with the last 12 years working and developing what
is today recognized as cutting edge digital photography. John has travelled extensively throughout
Japan, Europe and the USA, and has held a number of successful exhibitions featuring his photography.
John is also the official photographer for the Melbourne Racing club, the International Air Show and
Maritime Australia exhibition Sydney.
David Morton, Exhibition Art Director and Model, Dimension Studios
David Morton works at Dimension Studios co-ordinating some of their biggest accounts. His love of
photography, his sense of humour and a keen interest in the 1970’s brought this short film together in
which he art directed, styled and starred in. His direction has brought art, photography and film
together.
About Dimension Studios
Dimension Studios is highly regarded as one of the finest suppliers of Photography, Graphic Design and
Pre-media services in Australia. Dimension Studios pioneered digital photography in Australia more than
15 years ago, and their photographers have helped evolve the digital photography revolution ever since.
They employ Australia’s most professional full-time photographers, committed to producing first class
imagery.
Russ Enticott at Dimension Studios can be contacted on 03 9245 1222.
Freshwater Place, Southbank Boulevard
Freshwater Place, an Australand development, creates the final linkage along the river, joining
Southgate to the Crown promenade. The development’s north facing riverfront position is one of the
best locations in Melbourne, providing magnificent views over the river, the city and Melbourne’s great
parks & gardens.
Freshwater Place is located in Southbank, strategically positioned between the Crown Entertainment
complex and Southgate, right in the new heart of Melbourne. Federation Square, the National Gallery,
the Concert Hall and the State Theatre are just a short stroll along the river.
Images on page 3 of release ...
Media Release – Photographic Space at Freshwater (Art) 23 September 2008
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Example of one of the 30 photographs included in the ‘Inspiring Life’ Exhibition. Other images can be
supplied upon request.
View of exhibition
NEWS 
