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MEDIA RELEASE PR35209
2009 Cannes Lions Official T-shirt Grand Prix Winner Selected
TOKYO, June 29 /Kyodo JBN-AsiaNet/--
UNIQLO decides to make and sell official T-shirts from 2010 onwards
UNIQLO has been responsible for the creation and sale of official T-shirts for the 2009 Cannes Lions
International Advertising Festival, one of the world's top three advertising fests. Ten short-listed designs have been
made into commercial products. And from among those entries, "KING" designed by Sho-san, an arts university
student living in Tokyo, has been selected as the 2009 Grand Prix winner. The design perfectly matched the 2009
Grand Prix with an image of a crown-wearing lion, the symbol of the Cannes Lions. UNIQLO will continue to create
and sell official T-shirts for the Cannes Lions Festival from 2010 onwards. The 2010 competition opened for entries
from June 22.
UNIQLO led the creation of the official T-shirts for the 2009 Cannes Lions International Advertising Festival,
holding a design competition for individuals to participate in the T-shirt creation process. We opened the design
competition for the Cannes Lions T-shirt Grand Prix to the public via the Web for roughly one month from last
November. We received 1,448 designs from 51 different countries. Of those, 10 designs were selected for T-shirts
sold in UNIQLO stores around the world as official T-shirts for the Cannes Lions.
The T-shirt design selected as the Grand Prix winner at the Cannes Lions festival on June 26 was Sho-san's
design entitled KING. The design was judged highly fitting for the 2009 Grand Prix with its use of two graphics
images - the lion and the crown - to express the magnificence of the Cannes Lions advertising festival. The
graphics were designed for their simplicity and impact, equal to the Cannes Lions festival itself with its long and
learned history. UNIQLO also hosted an award ceremony in Cannes on the same day Grand Prix winner Sho-san
received a commemorative trophy from the Cannes Lions chairman, Terry Savage.
UNIQLO also to create official T-shirts from 2010 onwards
UNIQLO will lead the creation of the official T-shirts for the Cannes Lions festival from 2010 onwards. UNIQLO
launched UT Grand Prix design competition in 2005 encouraging entrants to give their imagination-free rein to
express graphics and messages using the T-shirt as a canvas. Each year, there are over 10,000 entries with
people sending in designs from countries all over the world including Japan. From 2010 onwards, we will be looking
to combine and develop the UT Grand Prix and the Cannes Lions T-shirt Grand Prix to extend the reach of T-shirt
design across the globe. This will be the start of a new and exciting competition. The 2010 official T-shirt will be
sold in UNIQLO stores around the world from next summer.
Grand Prix-winning design - Profile
Design: KING
Designer: Sho
Profile: Currently a student of the Faculty of Art and
Communication at Tama Art University, the
23-year-old is a football fan and dog lover,
looking for the fun things in everyday life.
Design Concept:
At the Cannes Lions, not only judges but also participants are involved in the decision to choose the category's
Grand Prix. The design was created in a way matching this selection process -- making those participants who
wore the T-shirt aware of the KING. The T-shirt expresses the magnificence of the Cannes Lions advertising
festival through two simple graphics - the lion and the crown. The graphics were designed for their simplicity and
impact, equal to the Cannes Lions festival itself with its long and learned history. The lion's expression and the
KING lend a kind of regal quality. The black block color strengthens the design's impact, and the gold of the crown
gives sense of a colorful and gorgeous ceremony.
UNIQLO activities at Cannes Lions
Here are some of the unique experiments that UNIQLO conducted for the global advertising world at the Cannes
Lions venue.
1.UNIQLO T-shirt mannequins line Cannes Lions red carpet
UNIQLO placed mannequins sporting different daily UNIQLO messages all over the Cannes Lions venue
throughout the festival. Ten mannequins sporting print T-shirts designed to coordinate with the freely distributed
Cannes 2009 Daily News popped up all over the venue each day. On the final day, all of the mannequins helped to
close the event lining the Cannes Lions red carpet. Approximately 30 mannequins were lined up to greet the guests
as they arrived. In addition, UNIQLO set up a booth on the 2nd floor of the Cannes Lions venue to sell official T-
shirt and boost UNIQLO and UT brand appeal.
2.Reporting UNIQLO activities at Cannes Lions on special website for Paris flagship store
UNIQLO is planning to open a global flagship store in Paris in autumn 2009. We have a special website in place
to list the various UNIQLO activities from June 16 right through the global flagship store opening, "FROM TOKYO
festival venue in the style of a blog.
Special Report: "UNIQLO's Tokyo Fashion Map" receives Gold Lions in Cyber Lions category, Cannes Lions
2009. UNIQLO's Tokyo Fashion Map, launched in spring 2009 to introduce the 1,000 styles of Parka, has received
the Gold Lions in the Cyber Lions category, Cannes Lions 2009. The jury loved the UNIQLO work because the
website featured the brand concept of component clothing, irrespective of the gender, job and generation.
2010 T-shirt design competition open to entries from June 22
The T-shirt design competition was opened to application for entries from June 22 on the exclusive website,
status. However, all entries must be original, unpublished works.
All selected designs will be commercialized and sold in UNIQLO stores around the world in summer 2010. From
those short-listed designs, one overall winner will be selected for the Grand Prix and T-shirts with this design
distributed to participants at the 2010 Cannes Lions festival.
This year's theme is "Inspiration". The Cannes Lions is an advertising festival that has evolved into the venue to
evaluate revolutionary, unique advertising ideas from around the world. The UNIQLO T-shirt is the canvas upon
which to express your "Inspiration". We encourage people from all over the world to freely express their idea of
inspiration.
For details on the Cannes International Advertising Festival, go to:
SOURCE: UNIQLO CO., LTD.
CONTACT: Yukie Sakaguchi,
Daisuke Hase
PR Section
UNIQLO CO., LTD.
Tel: +81-3-6272-0966 (weekdays 10.00 - 18.00 Japan Time)
Fax: +81-3-6272-0076
e-mail: yukie.sakaguchi@fastretailing.com
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