FOR IMMEDIATE RELEASE
Contact: Emma Harvey
Twentieth Century Fox Publicity
Tel: (02) 8353 2169/ Email: emma.harvey@fox.com
20
TH
CENTURY FOX AND JAMES CAMERON
ANNOUNCE “AVATAR DAY”
ON AUGUST 21, GLOBAL AUDIENCE GETS FIRST LOOK
AT NEW FILM FROM THE WRITER-DIRECTOR OF “TITANIC”
LOS ANGELES, July 23, 2009 – On August 21, the world will get its first look at
director James Cameron’s motion picture epic AVATAR, when Twentieth Century Fox
and Cameron debut the film’s trailer in cinema’s everywhere – while select cinemas
theaters will screen extended footage prepared by the renowned filmmaker for this global
“Avatar Day” event.
The worldwide trailer launch will be presented in all formats, including IMAX® 3-D,
IMAX® 2-D, digital 3-D, digital 2-D, and 35mm 2-D. The trailer will also be available
online.
The extended look at AVATAR will unspool only on August 21 – and only in 3-D – in
select theaters. Details on locations and reserving tickets for this extraordinary and
unprecedented experience will be announced soon.
AVATAR takes us to a spectacular new world beyond our imagination, where a reluctant
hero embarks on a journey of redemption, discovery and unexpected love, as he leads a
heroic battle to save a civilization. The film was first conceived by Cameron 14 years
ago, when the means to realize his vision did not yet exist. Now, after four years of actual
production work, AVATAR delivers a fully immersive cinematic experience of a new
kind, where the revolutionary technology invented to make the film, disappears into the
emotion of the characters and the sweep of the story.
AVATAR opens in theaters everywhere December 17, 2009.
About Fox Filmed Entertainment
One of the world’s largest producers and distributors of motion pictures, Fox Filmed
Entertainment produces, acquires and distributes motion pictures throughout the world.
These motion pictures are produced or acquired by the following units of FFE:
Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, and Twentieth
Century Fox Animation.
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