Brand Funded Tv That Works - Eclipse Music Tv 100th Episode

BRAND FUNDED TV THAT WORKS
ECLIPSE MUSIC TV - 100th EPISODE


21st JULY, 2008

So much of the talk surrounding brand funded programming ignores one simple fact - it has to deliver - deliver for the viewers, the sponsors and the network.

Eclipse Music TV is now in its fourth year on Seven and this brand funded show celebrated its 100th episode on Saturday 19th July.

Eclipse Music TV delivers for its viewers with a format of the best charting tracks, breaking videos, classic clips, interviews, album reviews, competitions and the latest information and gossip about celebrities and top selling artists. Not surprisingly it consistently holds its place as the top rating Saturday Music show for Under 25's.

It also delivers for its sponsorship partners by providing a versatile platform to promote their brands and talk to their target in a medium that's aspirational for them - music on TV.
Allphones has taken naming rights sponsorship for the last 3 years and Domenic Pompeii, Director of Sales & Marketing at Allphones says "Our Allphones Eclipse Music TV partnership with Seven and producers Smart Market, has given us opportunity to promote the Allphones brand to the critical mobile market of young adults. Not only has our brand grown, but we truly can see an increase in sales and store traffic"

TV is about ratings and revenue and brand funding programming must deliver for the networks.
Seven's James Warburton says - "The Network utilises the program to leverage in program integration and secure incremental revenue. Allphones are a great example of this. They are a 100% Seven client and the Eclipse partnership was a big part of this success. We have also been successful with other clients such as Activision securing significant share and offering additional opportunities through Eclipse Music TV with their product - Guitar Hero. With consistent ratings every week, it's a credit to Nick Allan and the team at Smart Market who have achieved these outcomes."

Smart Market's Nick Allan - says "We have a wonderful partnership with Allphones and Seven and the power of brand funded TV has been clearly proven. All our partners utilise the in program elements of the show effectively. The sponsors are integrated in a sophisticated and unobtrusive way that works for their brands without alienating our viewers. Our partners keep coming back each year so we think we've got the model right."
Whilst the media landscape continues to change television remains at the centre. The dividing line between the traditional television program and the ads around it is blurring. Now, it's not only a 30sec tvc produced in isolation that gets your customer moving. Seven have proved the innovative use of television through correctly executed brand funded programming also delivers results for advertisers.
CONTACT:
Nick Allan - Smartmarket Communications - 02 8912 6888 or [email protected]