29th October 2009
Britney Spears introduces her newest fragrance,
CIRCUS fantasy BRITNEY SPEARS™
In support of Britney’s first ever tour of Australia, Elizabeth Arden is launching a limited
edition, collectable fragrance CIRCUS fantasy BRITNEY SPEARS™ exclusively at Myer from
the 1st November 2009.
“The Circus Starring Britney Spears” is a dazzling display of music, dance, magic and
theatrics. With its cast of nearly 50 dancers, magicians, clowns and acrobats and a
traveling staff of over 200, the 50
million dollar extravaganza travels
with an
unprecedented 60 tons of equipment in 34 trucks for what has already proven to be the
most electrifying musical event ever.
Capturing the excitement that surrounds “The Circus Starring Britney Spears,” a world of
magic and intrigue comes to life with this new scent. Vibrant and whimsical,
CIRCUS
fantasy BRITNEY SPEARS™ takes you on an exhilarating adventure where nothing is what
it seems.
“I fell in love with the circus story we created with my tour and am really excited to be
able to bottle it up and share it with my fans.” said Britney Spears.
The fragrance is a colourful illusion of luscious fruits, tempting florals and creamy musks
that capture the magical atmosphere of the show with fun, sexiness and glamour.
“This is the first time Elizabeth Arden has created a fragrance named after, inspired by
and entirely aligned with one artist’s album and tour,” said Ron Rolleston, Executive Vice
President for Global Fragrance Marketing at Elizabeth Arden. “Britney Spears’
global
success and following is inspiring to so many of her fans. We loved being able to bottle
the thrill and excitement she demonstrates each night she performs.”
The Circus Fantasy collection includes EDP 100ml $89.00 and 50ml $69.00
and will be
available exclusively at Myer from the 1st November 2009.
"Myer is thrilled to be the only Australian retailer to be stocking the Circus Fantasy
Fragrance from Britney Spears. We expect that the hype from Britney's Australian tour in
November will spark a keen interest in the fragrance from Britney Spears fans across the
country. Elizabeth Arden is a trusted brand-name and we are really excited to be
working with them to launch Circus Fantasy in Australia." Said Rob Gregory, Business
Director Cosmetics Myer
For further information and images contact Debbie Wise, Elizabeth Arden PR Manager on
(02) 9409 7752 or debbie.wise@elizabetharden.com.au
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