Brought to You by LG: The World's Most Prominent Icons See in the New Year From
London
SLOUGH, Dec. 29 /PRNewswire-AsiaNet/ --
LG Electronics, the sponsor of London's 2008 New Year's Eve fireworks
display are bringing some of the world's biggest icons to the capital to
greet the New Year in style.
To view the Multimedia News Release, please click:
Mayor of London, Boris Johnson will beam a personal message on to the
Shell Building, situated on the Thames, via the world's tallest video
projection. He will be amongst a star studded list of international
personalities sharing their message of goodwill in the countdown to 2009.
The projections will form part of the build up to the midnight fireworks
display at The London Eye, which is being organised by the Greater London
Authority and is being created by internationally renowned pyrotechnician
Christophe Berthonneau.
The celebrity projections have been devised in partnership with The
Prince's Trust, which helps unemployed young people gain skills to find work.
The Trust's young ambassadors, who have turned their lives around with the
charity's support, will also attend the display as VIP guests.
Martina Milburn, chief executive of The Prince's Trust said: "This is a
chance to celebrate everything that is great about our country, including its
young people who make an enormous contribution to our society."
"Working together with the Prince's Trust and using LG technology, we
will significantly enhance the experience on the night and ensure that
London's New Year celebrations become a global talking point," says Andrew
Warner, marketing director, LG Electronics UK and Ireland. "The New Year
countdown is a moment of optimism - when people forget the troubles of last
year and celebrate the next. London is a truly global, cosmopolitan city,
providing the perfect location for this exciting spectacle. The sponsorship
coincides with the first ever LG global brand campaign and is a perfect fit
with our brand's philosophy of Life's Good."
London's New Year's Eve fireworks display has been acclaimed around the
world and attracts large crowds. Revellers in London are being reminded that
viewing areas will close when they are full. For those able to able to get
into the viewing areas, there will be a specially mixed soundtrack from BBC
Radio 1 as they wait for the fireworks at midnight.
Mayor of London Boris Johnson says, "Central London has some of the best
bars, restaurants and hotels in the world. I can think of no better city to
spend New Year's Eve and these fireworks will remind Britain and the world of
the joys and charms of this city all year round. I'm particularly keen to
remind the global business elite that London offers them unique opportunities
and an inimitable lifestyle. Even these tough economic times cannot detract
from the wealth of architecture, culture, gastronomy and people which make
London the best city in the world to work, rest and play."
The sponsorship of the fireworks, managed by BBH, LG's global strategic and
creative communications agency, is aimed at building a greater emotional
connection to the LG brand globally as millions of eyes watch the capital
celebrate the strike of twelve. It comes hot on the heels of LG's recent
Formula 1, LG Arena and London Freeze sponsorships in the UK, all of which
are helping to move the brand from being purely a product-driven organisation
to one that brings memorable experiences to consumer's lives.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and
technology innovator in consumer electronics, home appliances and mobile
communications, employing more than 82,000 people working in 114 operations
including 82 subsidiaries around the world. With 2007 global sales of USD 44
billion, LG is comprised of four business units - Mobile Communications,
Digital Appliance, Digital Display and Digital Media. LG is the world's
leading producer of mobile handsets, flat panel TVs, air conditioners,
front-loading washing machines, optical storage products, DVD players and
More information about the fireworks display can be found at
during the festive period and throughout the rest of the year can be found at
SOURCE: LG and Mayor of London
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