MEDIA RELEASE PR40643
Clooney and Malkovich in Milan and Possibly in Heaven
MILAN, August 4 /PRNewswire-AsiaNet/ --
- Exclusive Backstage Footage From the Set of the Latest Nespresso Spot
Nespresso, the worldwide pioneer and market leader in highest-quality
premium portioned coffee, and actor, director, coffee connoisseur and
Nespresso Brand Ambassador George Clooney are back in Milan on the set of the
fifth episode in the Nespresso saga. Nespresso is delighted to confirm that
John Malkovich will once again join George Clooney in this year's TV
campaign, having surprised and delighted its TV and online audience by
bringing the two together in a dynamic pairing for their on-screen quest for
the ultimate coffee experience.
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Has John Malkovich returned to thank George for the Nespresso machine
that he received last year? Or is George back in heaven for further
negotiations? Has George's time finally come? While the storyline of the
commercial remains a closely guarded secret, fans can be assured that the
humour and charm they have grown to love is still there - but as ever - with
a twist.
After last year's stunning storyline twist, Nespresso will not be
commenting on plot possibilities, leaving fans to truly savour the new story
when it is released. But for those who can't help but speculate, want to
share the camaraderie of the set or are just huge Clooney, Malkovich and
Nespresso fans, exclusive backstage footage from the shoot is available as a
preview.
"Last year's TV campaign featuring George Clooney and John Malkovich was
received with such enthusiasm by our brand community that we felt
compelled to reunite these two extraordinary actors," commented Guillaume Le
Cunff, International Marketing and Strategy Director, Nestlé Nespresso S.A.
"The shoot has been thrilling, sharing the energy and connection of
these two movie giants in telling our next story. Nespresso will have
something truly special to share when we reveal the latest adventure to our
Club Members around the world."
Adding to the electricity between the stars, fans and locals have been
crowding the set, on Milan's Via Agostino Bertani, in the hopes of getting a
glimpse of the filming and, of course, the campaign's stars. Despite a busy
filming schedule, the atmosphere has been relaxed and familial, with Mr.
Clooney his usual engaging and delightful self.
The full storyline will be revealed in November 2010, when the film, directed by Grant Heslov, will debut in
select countries across Europe, the Middle East, South America and Asia as part of a new advertising
campaign from Nespresso.
SOURCE: Nestle Nespresso SA
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