Embargo: 19.30, Friday 5th November 2010
COLES LAUNCHES OPERATION ‘BIG BAKE’ FOR BIGGEST EVER TV COOK-A-LONG
Coles has put its suppliers and stores on red alert this week as it prepares for the biggest live cooking
event ever held in Australia.
The Junior MasterChef Cook-a-long with George Calombaris, announced live on tonight’s show, is
expected to inspire kids all over the country to don their aprons and take to the kitchen next Friday
evening. And as the official grocery supplier to the show Coles expects the ingredients to be in high
demand in its stores throughout next week.
George will be helping the nation’s young cooks bake hazelnut and chocolate self saucing puddings
with candied orange zest and crème Chantilly live on the show. Coles expects sales of some key
ingredients including dark chocolate, oranges, roasted hazlenuts, cream and brown sugar to more than
double and in an operation dubbed ‘Big Bake’ is pulling out all the stops to make sure every customer
gets what they need in time for the event.
To help customers prepare Coles has produced a handy shopping list containing all of the ingredients
and kitchen equipment required to take part. The list will be available in Coles stores and on the Junior
MasterChef website.
Coles Marketing Director, Simon McDowell said: “This is a real record breaker. Never before have so
many Australians cooked the same recipe at the same time. It’s a fantastic opportunity to get families
cooking together and encourage kids to take a greater interest in the food they eat. I’m delighted that
Coles is involved in such an amazing event.
“With millions of kids pestering mum to get them the ingredients before Friday’s cook- a-long we expect
Coles stores to be extra busy. We want to make sure nobody misses out on the chance to make
cooking and television history so we have ordered in extra stocks of the key ingredients and our staff
will be working hard to keep the shelves full throughout the week”
To mark the occasion Coles has also produced a limited edition commemorative apron available for just
$5 in store.*
ENDS
Notes for Editors:
The Junior MasterChef Cook- a-long will take place live on Channel Ten at 19.30 on Friday 12th
November.
*When customers spend $100.
For further information, images or interviews please contact Jon Church at Coles on 03 9829 4008
or 0419 748653.
NEWS 
