MEDIA RELEASE PR38397
Donald Trump's Apprentice Lands His Own International TV Show
SINGAPORE, Feb. 23 /PRNewswire-AsiaNet/ --
'Korean-American plays the role of Donald Trump in a new
business reality show'
It's not every day that a contestant from Donald Trump's hit reality show on NBC, "The Apprentice", goes
from being fired to playing the role of the billionaire. James Sun's new show called "War on Business,"
distributed by BBC Worldwide, debuted on February 9th 2010 in Singapore. BBC plans to distribute the show
throughout multiple international markets - including South Korea, Hong Kong, Malaysia, China, Thailand,
Philippines, India - and create localized versions in the U.S., similar to their hit franchise "Dancing with the
Stars."
Sun was chosen to play the part of a dynamic business guru who travels around the world - meeting
ambitious entrepreneurs to give them tough lessons on how to grow their businesses using principles from
"Sun Tzu's Art of War". Co-executive producer of "The Apprentice," Page Feldman, is not surprised that Sun
was chosen to host another show. "It's really who's got the charisma, who's got the drive," said Page. Although
Sun does not fire anyone, there is a strong resemblance to "The Apprentice" as a business reality
format - inclusive of project challenges, high-pressured deadlines, open criticism, and the equivalent of the
"Board Room", which is referred to as "The War Room" in the new show. Sun takes a group of motivated
entrepreneurs, and builds them into sharper and tougher business people while challenging
them to grow their businesses. "By working with Donald Trump, I learned the importance of being tough,
tenacious, and smart all at the same time," said Sun.
The first network, Channel News Asia, is giving "War on Business" the royal treatment, scheduling it on its
regular Tuesday night primetime spot at 9:30pm. The Korean-American Sun is not unfamiliar to television and
early business success. Not only did he beat out 800,000 applicants to become the runner-up on Donald
Trump's "The Apprentice," but he started his first company at age 11, and became a multi-millionaire at age
22. He is a managing partner and investor of several companies including an international boutique
investment bank, an online English tutoring venture, an Asian hedge fund, a Hollywood film fund, and an
University of Washington in the "Wonderous 100 Alumni Award" which included prominent
individuals like Bill Gates Sr., Governor Christine Gregoire , and musician Kenny G.
Sun may be following in the footsteps of Donald Trump by combining television and business in a creative
way throughout international markets. Donald Trump said, "James is terrific in every respect. He is totally
creative, and I love creative people." Sun says, "My dream is to build an international brand that bridges the
U.S. and Asia in business, media, and social causes."
For more info about James Sun, visit:
SOURCE: James-Sun.com
CONTACT: James-Sun.com, +1-347-329-2972, press@geopage.com
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