Hollywood Heats Up Madrid! Eva Longoria To Host 2010 Mtv Emas

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7th October 2010, 01:34pm - Views: 1267






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MEDIA RELEASE PR41638


Hollywood Heats up Madrid! Eva Longoria to Host 2010 MTV EMAs


LONDON, Oct. 7/ PRNewswire-AsiaNet/ --


    - Live Performances From Kings of Leon, Ke$ha and Kid Rock


    - The 2010 MTV EMAs, Live From Madrid, Sunday, November 7th




    MTV today announced that Hollywood superstar Eva Longoria will

host the 2010 MTV EMAs, MTV's global celebration of the world's biggest music

and entertainment stars. Taking place at Caja Magica in Madrid, the 17th

annual EMAs will broadcast live on MTV platforms across the globe from Sunday

7th November 2010, 21:00 CET.




    The 2010 MTV EMAs are sponsored by the new Suzuki Swift,

Calvin Klein Jeans and Dell.


    Powerhouse rock stars Kings of Leon, hot new talent Ke$ha and

American bad ass and global rock heavyweight Kid Rock join the lineup of

performers alongside the previously announced Katy Perry and Linkin Park. MTV

will release additional performers and presenters at a later date.


    "I am so excited to host the 2010 EMAs in the beautiful and

sexy city of Madrid!" said Longoria. "I can't wait to see some fabulous

performances and I am so proud that the two most nominated artists this year

are two amazing women - Lady Gaga and Katy Perry - who are making some of the

most exciting music in pop right now!"


    "Madrid, watch out," added Ke$ha. "I'm coming to party and I

promise it will be messy."


    Actress, activist, and philanthropist Eva Longoria brings

Hollywood glamour to what promises to be a star-studded night in Madrid.

Following in the very glittering footsteps of Katy Perry, Christina Aguilera,

Justin Timberlake and Robbie Williams to name a few, the actress will bring

Latina heat to the already sizzling Spanish city of Madrid - the backdrop of

this year's 2010 MTV EMAs.


    Eva Longoria is a Golden Globe-nominated, Screen Actors Guild

Award-winning, and ALMA Award-winning actress, best known for her portrayal

of Gabrielle Solis on primetime US network show Desperate Housewives.


    To vote for your favourite EMA artists, please go to



    For all MTV EMA news and announcements join us on Facebook at:

http://www.facebook.com/mtvema and follow us on Twitter at: @mtvema



    Visit: http://www.mtvema.com/press for exclusive artwork,

press information and biogs for artists and performers.


    Notes to Editors


    About the MTV EMAs


    The EMAs, MTV Networks International's global awards ceremony,

celebrate the best in music, youth culture and entertainment. The annual

event, now in its 17th year, broadcasts on MTV entertainment platforms around

the world reaching more than 600 million households. The show is hosted in a

different city each year, taking the culture and ethos of each destination to

a world-wide audience. Renowned for attracting global A-list talent from

across the music and entertainment spectrum, the MTV EMAs draws nominees,

performers and presenters from every corner of the world, delivering

groundbreaking and unforgettable performances - from the first ever

holographic performance with Gorillaz in Lisbon in 2005, to Beyonce's

infamous 'Ring of Fire' performance in Edinburgh in 2002 and Tokio Hotel's

'Wet Monsoon' set in Munich in 2007.


    More About Eva Longoria:


    Entrepreneur, actress, producer, and philanthropist,

"Desperate Housewives" star Eva Longoria is the founder of Eva's Heroes, as

well as national spokesperson for Padres Contra el Cancer. The face for

L'Oreal, Longoria is an executive producer and host for the National Council

of La Raza ALMA Awards, and is producing her first documentary HARVEST.

Longoria is involved with the United Farm Workers, the Dolores Huerta

Foundation, the Mexican American Legal Defense and Education Fund, and

Speaker Pelosi selected her for the National Museum of the American Latino

Commission. Longoria owns BESO restaurants, her own production company,

UnbeliEVAble Productions, and an eco-friendly development firm, The

GreenVille Project, her own fragrance, "Eva, by Eva Longoria," and a cookbook

Eva's Kitchen which comes out next spring.


    Longoria was also named "Philanthropist of the Year" by The

Hollywood Reporter in 2009.


    EMA Voting Notes:


    Vote for Best Regional Act at http://www.mtvema.com Voting

closes Monday 18th October and the winner from each region will enter the

shortlist for Best European Act, also through mtvema.com.


    Winner of Best European Act, Best Push Act and Best World

Stage Performance will be announced online at http://www.mtvema.com during

the 2010 MTV EMAs on Sunday 7th November 2010.


    Show Credits:


    The 2010 MTV EMAs is executive produced by Richard Godfrey and

Jane Fraser. Co-executive producer is Bruce Gillmer with Debbie Philips as

producer, Raffaele Sangiovanni as executive in charge of production, line

producer Sil Mcllveen and director Paul Shyvers. The 2010 MTV EMAs is an MTV

Italia S.r.l - 360 degrees Playmaker Production for MTV NETWOKS EUROPE" (c)

MTV NETWORKS EUROPE 2010 - All rights reserved.


    About MTV Networks International:


    MTV Networks International (MTVNI) includes the premier

multimedia entertainment brands MTV, VH1, Nickelodeon, MTVNHD, Tr3s: MTV,

Musica y Mas, TMF (The Music Factory), VIVA, Comedy Central and Game One. MTV

Networks' brands are seen globally in 645 million households in 161

territories and 34 languages via 165 locally programmed and operated TV

channels and more than 500 digital media properties. The company's diverse

holdings also include interests in television syndication, digital media,

publishing, home video, licensing & merchandising and feature films. MTV

Networks International is a unit of Viacom Inc. (NYSE: VIA, VIA.B).


    About Suzuki:

Misc Miscellaneous MTVNI Corporate Communications 3 image


    The Suzuki Motor Corporation with headquarters in Hamamatsu

(Japan) is the leading international manufacturer of small automobiles and

the 10th largest car manufacturer of the world. Founded in 1909, Suzuki today

employs about 51,500 people around the world and has business activities in

196 countries and regions and production bases in 23 different countries and

regions. In the fiscal year 2009/10 Suzuki posted 2.47 trillion Yen (18.8

billion Euro*) net sales and 79.4 billion Yen (605.03 million Euro*)

operating income. Its global sales reached 2.35 million automobiles and 3.02

million motorcycles and ATV. With its three lines of business - automobiles,

motorcycles and outboard motors - Suzuki embodies a unique "Way of Life!"

that stands for the brand values "excitement", "straightforward", "value",

"sporty" and "spirit".


    (* Exchange rate: 131.18 Yen/Euro)


    About Calvin Klein, Inc:


    Calvin Klein, Inc. is one of the leading fashion design and

marketing studios in the world. It designs and markets women's and men's

designer collection apparel and a range of other products that are

manufactured and marketed through an extensive network of licensing

agreements and other arrangements worldwide. Brands/lifestyles include Calvin

Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans, and

Calvin Klein Underwear. Product lines under the various Calvin Klein brands

include apparel, accessories, shoes, sleepwear, hosiery, socks, swimwear,

belts, eyewear, watches, jewelry, coats, suits, fragrances, and cosmetics, as

well as products for the home. For more information, visit



    About Dell:


    Dell Inc. (NASDAQ: DELL) listens to customers and delivers

worldwide innovative technology, business solutions and services they trust

and value. For more information, visit http://www.dell.com.


    SOURCE: MTVNI Corporate Communications


















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