MEDIA RELEASE PR36963
Hungama Partners with Jigsee to Deliver Bollywood Music Videos On-Demand to Mobile Subscribers
in India
TORONTO and MUMBAI, Nov. 5 /CNW-AsiaNet/ --
Jigsee Inc. and Hungama Digital Media Entertainment Pvt. today announced that the two companies have
entered into a multi-year content distribution agreement which will for the first time allow Indian mobile
subscribers to download or stream full length music videos on many popular GPRS and 3G handsets via the
Jigsee Video-On-Demand (VOD) Platform.
Jigsee's VOD Platform is a mobile rich-media delivery solution designed
to address the technology challenges which face Mobile Service Providers in
emerging markets. Through Jigsee VOD, Hungama will be able to make it's
collection of music video content available on the devices which many Indian
subscribers have and use every day.
"This partnership represents a major win in the Indian market, one of the
largest and fastest growing mobile markets in the world," said Ray Newal,
President & CEO, Jigsee. "Hungama is a leading mobile player in India and
holds the distribution rights to a vast selection of Bollywood music content.
As such, this partnership is a significant step towards Jigsee's mission of
enabling subscribers in emerging markets to view the content they care about,
when and where they want.
"We've reviewed many solutions to deliver rich media to mobile
subscribers." said Neeraj Roy, President & CEO, Hungama. "Jigsee's solution
will allow us to deliver audio and video content without interruption on the
most popular handsets in India, using the network infrastructure which exists
today. It will be a significant service offering that we believe will be
strongly accepted by consumers."
About Hungama
Hungama Digital Media Entertainment Pvt. Ltd. is the largest aggregator,
developer, publisher and distributor of Bollywood and South-Asian
entertainment content in the world. With partnerships with over 305 content
creators, Hungama has licensed worldwide exclusive digital rights to over half
a million music and video titles. We provide content to consumers in 37
countries, with more that 145 partners across the world. Hungama has
successfully managed more than 2000 mobile and digital campaigns for as many
as 300 brands globally. The business has built its expertise in the following
areas- Mobile Content, Mobile Marketing and Mobile Media. Through its own
universal Short Code 54646, Hungama Mobile is accessible to over 400 million
subscribers within ALL the networks.
About Jigsee
Jigsee is headquartered in Toronto, Canada. Jigsee is the leading
provider of enterprise VOD solutions for Mobile Service Providers in emerging
markets. Leveraging it's proprietary rich media transport, Jigsee is one of
the only companies capable of delivering long-form and live video content to
common phones over the existing wireless infrastructure in markets such as
India. Jigsee is currently deploying solutions with some of the world's
largest mobile content companies.
SOURCE: Jigsee Inc.
CONTACT: Hungama Digital Media Entertainment Pvt., F-1, 1st Floor, Laxmi Woollen Mills Estate, Shakti
Mills Lane, Off Dr. E. Moses Road, Mahalaxmi, Mumbai - 400 011, Ishita Mookherjee, PR Manager, Ph: +91
22 24903344, Fax: +91 22 24903355, ishita.mookherjee(at)hungama.com, www.hungama.com; Jigsee Inc.,
1166 Bay Street, Suite 2105, Toronto, ON, M5S 2X8, Gordon Jekubik, Chief Operating Officer, Ph: +1 416
561 5065, Fax: +1 416 233 5836,
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