FOR IMMEDIATE RELEASE
Contact: Milly Swain Bryant
T: 02 8353 2155
M: 0434 188 198
20th CENTURY FOX AND JAMES CAMERON ANNOUNCE
AVATAR: SPECIAL EDITION LIMITED THEATRICAL ENGAGEMENT, BEGINS
AUGUST 27, EXCLUSIVELY IN
DIGITAL 3D AND IMAX® 3D
Return to Pandora and Re-Experience Camerons History-Making Epic,
with more than Eight Minutes of Never Before Seen Footage
LOS ANGELES (July 8, 2010) Twentieth Century Fox and James Cameron today announced that AVATAR:
SPECIAL EDITION
will be released in cinemas on August 27, in a limited engagement and exclusively in
Digital 3D and IMAX 3D.
This version of Camerons history-making and groundbreaking epic will include more than eight
minutes of new footage. Since and largely as of result of -- AVATARs release last December, the number of
available digital 3D screens has exploded, and moviegoers who missed experiencing the film in 3D will now
have that opportunity.
Commented James Cameron: "Audiences repeatedly told me they wanted more of Pandora, and wished
they could have stayed there longer. So were making that possible. AVATAR: SPECIAL EDITION will be
exclusively in 3D, and will have eight minutes of never before seen footage, including new creatures and action
scenes. Whether you already love the movie, or you've never seen it, with this Special Edition, you'll be seeing
it like never before."
Commented Fox Filmed Entertainment chairmen and CEOs, Jim Gianopulos and Tom Rothman:
AVATAR: SPECIAL EDITION is especially gratifying, because not only has AVATAR become one of the most
beloved films in history, but after its initial theatrical release, we have been inundated with requests to re-
release the film in theaters in 3D. Equally important, were thrilled that Jim Cameron is able to give audiences
even more of what they loved about AVATAR.
The Oscar
and Golden Globe® winning epic is the highest grossing film of all time, taking in over
$2.7 billion in worldwide box office. It is also the top-selling Blu-ray disc of all time. Director James Cameron
takes audiences to a spectacular world beyond imagination, where a reluctant hero embarks on a journey of
redemption and discovery as he leads a heroic battle to save a civilization. AVATAR delivers a fully immersive
cinematic experience of a new kind, where the revolutionary technology invented to make the film disappears
into the emotion of the characters and the epic nature of the story.
About Fox Filmed Entertainment
One of the worlds largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires
and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following
units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Twentieth Century Fox Animation
and Fox International Productions.