Lady Gaga And Justin Bieber Top Winners At Mtv Ema 2010

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8th November 2010, 01:17pm - Views: 5487

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Lady Gaga and Justin Bieber Top Winners at MTV EMA 2010

MADRID, Nov. 8 /PRNewswire-AsiaNet/ --

    - Katy Perry Wins Best Video

    - Bon Jovi Honoured as MTV EMA Global Icons

    Pop sensation Lady Gaga topped the winners at the MTV EMA 2010 in Madrid,

Spain as she scooped up the awards for Best Pop, Best Female and Best Song.

Hot on her platform heels was uber-phenomenon Justin Bieber, who won both the

prestigious Best Male category as well as Best Push Artist.

    MTV EMA 2010 is sponsored by the new Suzuki Swift, Calvin Klein Jeans and


    It was a good night for European and US rock as Linkin Park won Best

Live, while Thirty Seconds to Mars won Best Rock and German rockers Tokio

Hotel triumphed in the Best World Stage category. Eminem polished his hip-hop

crown with a trophy for Best Hip-Hop, while hot new talent Ke$ha crowned a

fantastic breakthrough year with a win for Best New Act. Newlywed Katy Perry

got a late wedding present when she was announced as winner of Best Video for

"California Gurls", while US punk outfit Paramore triumphed in the Best

Alternative category.

    As previously announced, the inaugural MTV EMA Global Icon Award was won

by rockers Bon Jovi. Latina lovely Shakira received the MTV Free Your Mind

award from Jared Leto, alongside his band Thirty Seconds To Mars, in

recognition of her commitment and dedication to making education accessible

for children around the world. Best European Act was won by Italian star

Marco Mengoni.

    Lady Gaga beamed her thanks into the Caja Magica stadium by

satellite from Budapest where she was performing the latest date on her

smash-hit Monster Ball tour. Justin Bieber, the official digital host for the

EMAs, expressed his delight at his two EMA awards live simultaneously online

and in the main show. Bon Jovi received their trophy from self-confessed

mega-fan Eva Longoria.

    The 17th annual MTV EMAs unfolded in typically upbeat fashion

with a jaw-dropping Carnival-style opening number by international superstar

Shakira, who wowed the 8,000 fans at the Caja Magica with a crowd-pleasing

medley of her official World Cup hit single "Waka Waka" and "Loca", featuring

a guest appearance by British rapper Dizzee Rascal plus a riotous clash of

dancers, waving flags, confetti and ticker tape.

    Rihanna showed her sophisticated side with a classy rendition

of "Only Girl (In the World)", with the EMA stage transformed into a surreal

Magritte-inspired tableau, complete with more than 40 dancers, wind machines

and thousands of artificial flower petals. Kings of Leon stunned the audience

with a spine-chilling rendition of "Radioactive", illuminating the auditorium

with eerie piercing white light. Miley Cyrus commanded the stage with her

sophisticated performance of "Who Owns My Heart".

    The centrepiece of the EMA set was a massive 3D sculpted

metallic cube studded with LED lights which rotated through 360 degrees to

reveal different facets including an elliptical "iris", angular "ledges",

sculpted triangular prisms and a "stealth" video screen.

    Longoria sizzled and impressed as a skilful and polished host

for the show and demonstrated a refreshing willingness to send up her own

image with a series of gags and stunts. Among the many comedic moments of the

night was a humorous exchange between Longoria and Justin Bieber when she

used her "Bieber Button" to get guidance from the official EMA digital host.

Two-time EMA hostess and nominee Katy Perry also dropped by to give Longoria

tips on how to wow the crowd, culminating by stripping Longoria's dress from

her body to reveal sexy lacy lingerie. Longoria also found time to take rap

lessons from Dizzee Rascal and even appeared dressed in a "ham" dress in a

tongue-in-cheek homage to Lady Gaga's headline-grabbing VMA "meat" dress.

    Performances by Katy Perry and Linkin Park were featured live

from the show's spectacular outdoor stage at Madrid's historic Puerta de

Alcala (Alcala Gate). Performing in front of close to 100,000 fans, Perry

performed an explosive rendition of her hit single "Firework", complete with

a glittering pyrotechnics display. Linkin Park performed a set which was shot

in its entirety for MTV World Stage, to be broadcast on MTV platforms around

the world on 10 December 2010. Surprise guest Kanye West stunned fans by

showing up at the Alcala Gate by performing and Thirty Seconds To Mars during

the EMA pre-show.

    Best New Act nominee B.o.B made his EMA debut, performing his

smash hit "Airplanes" with Paramore's Hayley Williams. Ultimate rocker Kid

Rock electrified the auditorium with an explosive performance of "Born Free",

accompanied by a stunning display of pyrotechnics and projections of iconic

images of freedom including Martin Luther King, the Chilean miners and the

fall of the Berlin Wall.

    MTV EMA 2010 culminated with an epic rock medley from MTV EMA

Global Icons Bon Jovi, featuring a trio of hits including their most recent

hit single "What Do You Got" from their 2010 Greatest Hits album, as well as

seminal rock mega-hits "You Give Love A Bad Name" and "It's My Life".

    The biggest MTV stars were much in evidence with red carpet

appearances by Jackass star Jonnie Knoxville, The Dudesons and Snooki and

Pauly D from Jersey Shore. Knoxville and his fellow Jackass stars stunned

fans at the Alcala Gate in the centre of Madrid with one of their trademark

crazy stunts, "zorbing" over the audience in giant inflatable "zorb balls".

Guest presenters included British model and actress Kelly Brook, Spanish pop

singer David Bisbal, rock legend Slash, Gossip Girl's Taylor Momsen, Johnny

Knoxville, starlet Emily Osment, Dizzee Rascal, Dudesons, Spanish 80s icon

Alaska, actor Joaquin Reyes, actor Jared Leto, Miley Cyrus and Bam Margera

and the cast of Jackass.

    The MTV EMAs broadcast live around the world to more than 600

million households via the MTV multimedia network. More than 46 million votes

were cast by music fans voting for their favourite EMA artists - a massive 32

percent increase over the 2009 awards.


    The EMA 2010 winners in full:


    Best New Act: Ke$ha

    Best Pop: Lady Gaga

    Best Alternative: Paramore

    MTV EMA Global Icon: Bon Jovi

    Best Rock: Thirty Seconds To Mars

    Best Male: Justin Bieber

    Best Video: Katy Perry "California Gurls"

    Best Hip Hop: Eminem

    Free Your Mind: Shakira

    Best Live: Linkin Park

    Best Female: Lady Gaga

    Best Song: Lady Gaga "Bad Romance"

    Best European Act: Marco Mengoni

    Best Push Artist: Justin Bieber

    World Stage: Tokio Hotel

    The MTV EMAs will be repeated on MTV Espana at 02:00 CET, 8

November 2010 and on all MTV channels worldwide from 8 November.

    Notes to Editors

    A selection of free still photography highlighting the biggest

and best moments from the MTV EMAs 2010 will be available to media to use in

an editorial capacity only from 19:00 CET on Sunday 7 November 2010.

    To access these free photos, please click on When you have logged in, click on the EMAs button and

you will be directed to show photography.

    Getty Images is acting as the MTV EMAs 2010 house photography

team. If you have any additional EMAs photography requirements, please click

on the link below:


    (Due to the length of this URL, it may be necessary to copy and paste 

this hyperlink into your Internet browser's URL address field. Remove the 

space if one exists.)

    About the MTV EMAs

    The EMAs, MTV Networks International's global awards ceremony,

celebrate the best in music, youth culture and entertainment. The annual

event, now in its 17th year, broadcasts on MTV entertainment platforms around

the world reaching more than 600 million households. The show is hosted in a

different city each year, taking the culture and ethos of each destination to

a world-wide audience. Renowned for attracting global A-list talent from

across the music and entertainment spectrum, the MTV EMAs draws nominees,

performers and presenters from every corner of the world, delivering

groundbreaking and unforgettable performances - from the first ever

holographic performance with Gorillaz in Lisbon in 2005, to Beyonc?s

infamous 'Ring of Fire' performance in Edinburgh in 2002 and Tokio Hotel's

'Wet Monsoon' set in Munich in 2007.

    Show Credits:

    The 2010 MTV EMAs is executive produced by Richard Godfrey and

Jane Fraser. Co-executive producer is Bruce Gillmer with Debbie Philips as

producer, Raffaele Sangiovanni as executive in charge of production, line

producer Sil Mcllveen and director Paul Shyvers. The 2010 MTV EMAs is an MTV

Italia S.r.l - 360degreesPlaymaker Production for MTV NETWOKS EUROPE" (c) MTV

NETWORKS EUROPE 2010 - All rights reserved.

    About MTV Networks International:

    MTV Networks International (MTVNI) includes the premier multimedia

entertainment brands MTV, VH1, Nickelodeon, MTVNHD, Tr3s: MTV, Music?y Mas,

TMF (The Music Factory), VIVA, Comedy Central and Game One. MTV Networks'

brands are seen globally in 645 million households in 161 territories and 34

languages via 165 locally programmed and operated TV channels and more than

500 digital media properties. The company's diverse holdings also include

interests in television syndication, digital media, publishing, home video,

licensing & merchandising and feature films. MTV Networks International is a

unit of Viacom Inc. (NYSE: VIA, VIA.B).

Culture Entertainment MTVNI Corporate Communications 3 image

    About Suzuki:

    The Suzuki Motor Corporation with headquarters in Hamamatsu (Japan) is

the leading international manufacturer of small automobiles and the 10th

largest car manufacturer of the world. Founded in 1909, Suzuki today employs

about 51,500 people around the world and has business activities in 196

countries and regions and production bases in 23 different countries and

regions. In the fiscal year 2009/10 Suzuki posted 2.47 trillion Yen (18.8

billion Euro*) net sales and 79.4 billion Yen (605.03 million Euro*)

operating income. Its global sales reached 2.35 million automobiles and 3.02

million motorcycles and ATV. With its three lines of business - automobiles,

motorcycles and outboard motors - Suzuki embodies a unique "Way of Life!"

that stands for the brand values "excitement", "straightforward", "value",

"sporty" and "spirit". (* Exchange rate: 131.18 Yen/Euro)

    About Calvin Klein, Inc:

    Calvin Klein, Inc. is one of the leading fashion design and marketing

studios in the world. It designs and markets women's and men's designer

collection apparel and a range of other products that are manufactured and

marketed through an extensive network of licensing agreements and other

arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck

Calvin Klein, Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear.

Product lines under the various Calvin Klein brands include apparel,

accessories, shoes, sleepwear, hosiery, socks, swimwear, belts, eyewear,

watches, jewelry, coats, suits, fragrances, and cosmetics, as well as

products for the home. For more information, visit

    About Dell:

    Dell Inc. (NASDAQ: DELL) listens to customers and delivers worldwide

innovative technology, business solutions and services they trust and value.

For more information, visit

    SOURCE: MTVNI Corporate Communications

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