MEDIA RELEASE PR35613
Mobile Gaming to Reach $18 Billion by 2014, Fueled by Subscriber Growth in Emerging
Markets, Pyramid Research Finds
CAMBRIDGE, Mass., Aug. 6 /PRNewswire-AsiaNet/ --
The global mobile gaming market will grow at a 16.6 percent CAGR to reach $18 billion in 2014,
driven by the explosive mobile subscriber growth in emerging markets, according to the latest report by
Pyramid Research (www.pyr.com), the telecom research arm of the Light Reading Communications
In Mobile Gaming in Emerging Markets: Five Year Forecast and Impact Analysis, Pyramid Research
analyzes mobile videogaming market dynamics in emerging economies. This is done by putting
emerging markets in the context of the overall mobile videogaming industry, taking a close look at the
trends and dynamics in gaming and mobile gaming, globally. This context analysis is followed by a top-
level examination of emerging markets, including their mobile gaming-specific metrics, market
enablers, adoption barriers, trends, and opportunities. Also included are in-depth country analyses of
eight emerging markets: Brazil, China, India, Mexico, Nigeria, Poland, Russia, and South Africa. We
also forecast market growth and look at interesting business models and initiatives. Download an
Evolving along with the increasing penetration of mobile service and handsets, mobile gaming is a
promising industry, notes Jan ten Sythoff, analyst at Pyramid Research and coauthor of the report.
"Global mobile gaming revenue reached $6.9 billion in 2008, having grown strongly in recent years,
with emerging markets contributing heavily," says Sythoff. "Today, apart from technological
improvement and business-level innovation, the global mobile gaming market is also evolving fast on
account of mobile adoption, and is expected to grow at a 16.6 percent CAGR during 2009 to 2014,
reaching $18 billion in 2014," he adds. This growth will be the result of both continued strength in
emerging markets and increased usage in developed markets.
"Although most in emerging markets cannot afford sophisticated devices, they are eager to
experiment and use mobile data services; this is true for both mobile communications and
entertainment, of which mobile videogames are a major driving force," explains Sythoff. "For many
users, handsets are the first device they own that enables access to electronic forms of entertainment,"
he adds. "Declining handset and data access prices have been central to the increased use of data
services in emerging economies; also, because devices such as PCs and gaming consoles are less
common, the mobile phone has become the primary device for accessing content such as Websites
and games," he says. "This, combined with improving economic conditions, is resulting in increased
adoption of mobile content and data services."
The increased usage in developed markets will be fueled by the changes the iPhone App Store has
brought to these markets, where it is stimulating competition and interest in mobile games.
Mobile Gaming in Emerging Markets: Five Year Forecast and Impact Analysis is part of Pyramid's
research report series. A blend of primary research and qualitative analysis, Pyramid's research
reports offer comprehensive coverage of the fixed and mobile communications space and enable those
in the communications industry to stay ahead of changing market dynamics.
- Download an excerpt of this report:
- Purchase this report online:
through Amalia Vega at avega@pyr.com.
For more information about Pyramid Research's products and services, please visit www.pyr.com or
contact us at info@pyr.com.
About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face
in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the
intersection of emerging markets, emerging technologies and emerging business models, powered by
the bottom-up methodology of our market forecasts for over 100 countries -- a distinction that has
remained unmatched for more than 25 years. As the telecom research arm of the Light Reading
Communications Network, Pyramid Research works with Heavy Reading, providing the
communications industry's most comprehensive market data, trusted research and insightful
technology analysis.
About Light Reading
focused event company serving the $3 trillion worldwide communications market. Lightreading.com is
the ultimate source for technology and financial analysis of the communications industry, leading the
media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy
Reading and Pyramid Research, provide the most comprehensive communications research, market
data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly
20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo
London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for
cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in
August 2005 and operates as a unit of TechWeb.
About TechWeb
innovative business focused on serving the needs of technology decision-makers and marketers
worldwide. TechWeb produces the most respected and consumed media brands in the business
technology market. Today, more than 13.3 million* business technology professionals actively engage
in our communities created around our global face-to-face events, Interop, Web 2.0, Black Hat, and
VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise,
InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading,
award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology
magazines. TechWeb also provides end-to-end services including next-generation performance
marketing, integrated media, research, and analyst services. TechWeb is a division of United Business
Media, a global provider of news distribution and specialist information services with a market
capitalization of more than $2.5 billion.
*13.3 million business decision-makers: based on number of monthly connections
About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and
monitoring; and, the development and monetization of B2B communities and markets. UBM's
businesses inform markets and serve professional commercial communities -- from doctors to game
developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events,
online, print and business information products. Our 6,500 staff in more than 30 countries are
organized into specialist teams that serve these communities, bringing buyers and sellers together,
helping them to do business and their markets to work effectively and efficiently. For more information,
Press contact:
Jennifer Baker
+1 617 871-1910
jbaker@pyr.com
SOURCE: Pyramid Research
CONTACT: Jennifer Baker,
+1-617-871-1910,
jbaker@pyr.com
(UBM.L)
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