Perfect World Partners with C&C Media again to License "Chi Bi" in Japan
BEIJING, Oct. 29 /Xinhua-PRNewswire-AsiaNet/ --
Perfect World Co., Ltd. (Nasdaq: PWRD) ("Perfect World" or the
"Company"), a leading online game developer and operator in China, today
announced that it recently signed an agreement with C&C Media Company
Limited ("C&C Media"), an online game operator in Japan, to license "Chi Bi,"
the Company's 3D massively multiplayer online role playing game
("MMORPG") based on the Three Kingdoms period in Chinese history, to the
Japanese market. "Chi Bi" is Perfect World's fourth MMORPG licensed in
Japan after "Perfect World II," "Legend of Martial Arts" and "Zhu Xian."
"Chi Bi" has been popular with online game players since its launch in
China in early 2008 because of its unique system settings, aesthetic graphic
designs and vivid representation of the history of the Three Kingdoms. The
Company has since succeeded in signing agreements to distribute "Chi Bi" to
Malaysia, Taiwan, Hong Kong and other countries and regions. The recent
launch of "Horseback Fighters," an expansion pack for "Chi Bi," has
introduced new in-game experiences to online game players with its large
number of updates and exciting new content.
Mr. Kensuke Chikaishi, President and Chief Executive Officer of C&C
Media, said, "The Three Kingdoms period in Chinese history is not only
famous in China but is also well known to many online game players in
Japan. With its high quality, I believe 'Chi Bi' will be able to bring a
memorable game experience to Japanese online game players. I'm confident
that 'Chi Bi' will be a success here in Japan given our good and long-time
partnership with Perfect World."
Mr. Michael Chi, Chairman and Chief Executive Officer of Perfect World,
commented, "We have a great long-term relationship with C&C Media and
we are very pleased to cooperate again on bringing 'Chi Bi' to Japanese
online game players. We believe that C&C Media's proven experience in
operating games in Japan will help make this release another success."
C&C Media Company Limited ("C&C Media") was founded in June, 2001.
Because of its operation philosophies and strength in today's increasingly
competitive Japanese internet business, C&C Media has successfully
created a unique market position. In terms of on line game sales channels,
C&C Media has successfully leveraged its market resources and its
experience operating internet cafes. Currently, among more than 2600
internet cafes all around Japan, C&C Media has built a strong sales channel
including 2100 internet cafes. Presently, the number of internet cafes
cooperating with C&C Media is still increasing. In addition, C&C Media has
built a website, "MK-STYLE", featuring online games and game services for
individual users. Supported by its strong operations team, the breadth of
C&C Media's operations will continue to grow.
Along with the popularization of bandwidth in Japan, the business of C&C
Media will extend to digital entertainment areas besides online games.
Perfect World Co., Ltd. (Nasdaq: PWRD) is a leading online game
developer and operator in China. Perfect World primarily develops three-
dimensional ("3D") online games based on the proprietary Angelica 3D game
engine and game development platform. The Company's strong technology
and creative game design capabilities, combined with extensive local
knowledge and experience, enable it to frequently and rapidly introduce
popular games that are designed to cater to changing customer preferences
and market trends in China. The Company's current portfolio of self-
developed online games includes 3D massively multiplayer online role
playing games ("MMORPGs"): "Perfect World," "Legend of Martial Arts,"
"Perfect World II," "Zhu Xian," "Chi Bi" and "Pocketpet Journey West;" and a
3D online casual game: "Hot Dance Party." While most revenues are
generated in China, the Company's games have been licensed to leading
game operators in a number of countries and regions in Asia, Europe and
South America. The Company plans to continue to explore new and
innovative business models and remains deeply committed to maximizing
shareholder value over time.
Safe Harbor Statements
This press release contains forward-looking statements. These statements
constitute forward-looking statements under the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "will," "expects," "future," "plans," "believes"
and similar statements. Such statements involve certain risks and
uncertainties that could cause actual results to differ materially from those in
the forward-looking statements. Potential risks and uncertainties include, but
are not limited to, our limited operating history, our ability to protect our
intellectual property rights, our ability to respond to competitive pressure, and
changes of the regulatory environment in China. Further information
regarding these and other risks is included in Perfect World's filings with the
U.S. Securities and Exchange Commission, including its annual report on
Form 20-F. Perfect World does not undertake any obligation to update any
forward-looking statement as a result of new information, future events or
otherwise, except as required under applicable law.
Contact
Perfect World Co., Ltd.
Vivien Wang
Investor Relations Officer
Tel: +86-10-5885-1813
Fax: +86-10-5885-6899
Email: ir@pwrd.com
Christensen Investor Relations
Kathy Li
Tel: +1-212-618-1978
Fax: +1-480-614-3033
Email: kli@christensenir.com
Roger Hu
Tel: +852-2117-0861
Fax: +852-2117-0869
Email: rhu@christensenir.com
SOURCE: Perfect World Co., Ltd.
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