MEDIA RELEASE PR40325
Telairity H.264 Encoding Helps Bring the 2010 World Cup to the World in HD and SD
SANTA CLARA, Calif., July 7 /PRNewswire-AsiaNet/ --
Asia, Southeast Asia, South Pacific, and African nations
benefit technologically and financially from Telairity systems
Telairity's superior H.264 encoding technology is the "secret ingredient"
that has enabled nearly a billion people globally to view the 2010 World Cup.
Viewers throughout Asia, the South Pacific, and even South Africa, the home
country for the games, are relying on Telairity's H.264/AVC encoders to view
the games in both high definition (HD) and standard definition (SD) video.
Telairity's modern H.264 technology has enabled network operators and
broadcast, satellite and cable companies worldwide to replace their older
MPEG-2 compression systems, pleasing customers with superior video quality
while lowering transmission costs due to greatly reduced bandwidth
requirements.
In Thailand, state-owned CAT Telecom Public Company Limited installed
Telairity HD and SD encoders to bring World Cup coverage to over 30 million
people in Southeast Asia. Thailand's TX International was the project's
systems integrator.
The island nation of Vanuatu also received upgraded World Cup coverage
with Telairity's help. Working through Paris-based TRX Consult, the Vanuatu
Broadcasting and Television Corporation (VBTC) installed Telairity encoders
in time for the World Cup. After the games, VBTC will use Telairity equipment
to bring TV and radio coverage to five more islands.
In Port Elizabeth, South Africa, Purple Turtle Communications bought
multiple SD encoders in time for the World Cup and to improve its broadcast
infrastructure.
In China, the world's largest communications market, a strong push by the
Chinese government to spread telecommunications nationwide has enabled
millions of new viewers to see the World Cup. Telairity has been in the
forefront of this expansion, partnered with Ouranos Technology Co., Ltd. and
the state-run China Data Broadcasting Union (CDBU) to manufacture and
distribute SD and HD encoders for "triple-play" consumer services
(interactive cable, IPTV, and mobile TV).
According to Ben Silva, Telairity Senior VP of Worldwide Sales and
Business Development, "We're pleased that so many companies chose our
encoders for their all-important World Cup coverage. Great performance, lower
bandwidth costs, superior support -- these three reasons alone sum up to a
powerful incentive for broadcasters globally to use Telairity systems."
SOURCE: Telairity
CONTACT: Skip Ferderber of Skip Ferderber & Associates
+1-425-315-1724
skip.ferderber@skipf1.com, for Telairity; or
Harlan McGhan of Telairity
+1-408-764-0270, ext. 518
harlan@telairity.com
NEWS 
