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Wednesday 13th August, 2008
THE YEAR’S HOTTEST NEW SUPER HERO BLASTS OFF
IN A THRILL-PACKED DVD AND
SPECTACULAR BLU-RAY PRESENTATION
Over $647(AU) Million Worldwide Box Office Smash Debuts 9th October, 2008 in
Ultimate Edition Two-Disc Sets Exploding with Hours of Behind-the-Scenes Bonus
Features, Deleted Scenes, Robert Downey Jr.’s Screen Test and Much More
Delivering non-stop action and excitement from a Super Hero who boasts not only unique powers,
but also irresistible charm, penetrating intelligence and a wry wit, Marvel Studios and
Paramount
Pictures’ worldwide box office sensation IRON MAN soars onto DVD and Blu-ray on October 9, 2008.
Kicking off the fourth quarter,
Paramount Home Entertainment presents a
spectacular Ultimate
Edition two-disc sets on both DVD and Blu-ray, as well as in a single-disc DVD, IRON MAN thrilled
both critics and audiences around the world with its captivating story and stunning visual effects.
Called “spectacular” (Rolling Stone) and a “magnificently entertaining event picture” (Sunday
Herald Sun), the film features an all-star cast including Academy Award® nominees Robert Downey
Jr. (Zodiac,
Chaplin), Jeff Bridges (The Contender) and Terrence Howard (Hustle & Flow) and Oscar®
winner Gwyneth Paltrow (Shakespeare In Love) and was directed by Jon Favreau (Elf).
Earning over $647(AU)
million at the international box office to date, IRON MAN lifts off with
high-speed, high-flying action when jet-setting industrialist Tony Stark survives an unexpected attack
in enemy territory and escapes by building a high-tech robotic suit of armor.
When he uncovers a
nefarious plot with global implications, he dons his powerful armor and vows to protect the world as
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Iron Man. Straight from the pages of the legendary comic book, IRON MAN is a hero who is built—
not born—to be unlike any other!
The IRON MAN
Ultimate
Edition two-disc sets are super-charged with hours of explosive
bonus features that take viewers inside the suit of self-made Super Hero Tony Stark and his invincible
alter ego. The sets offer the ultimate IRON MAN experience with extensive explorations of the origins
of the character in a six-part featurette, as well as a seven-part in-depth look at the making of the film, a
revealing documentary on the stellar visual effects, Robert Downey Jr.’s original screen test, deleted
and extended scenes, a photo gallery of concept art and behind-the-scenes images on the set and more.
DVD:
The IRON MAN Ultimate Edition two-DVD set is presented in widescreen enhanced for 16:9
televisions with Dolby Digital English 5.1 Surround, with English, English SDH, Swedish, Norwegian,
Danish, Finnish and Dutch and Turkish subtitles. Total runtime is 120 minutes. Bonus features include:
Disc 1:
Feature film
Deleted/Extended Scenes
Disc 2:
I Am Iron Man
o
The Journey Begins
o
The Suit that makes the Iron Man
o
The Walk of Destruction
o
Grounded In Reality
o
Beneath the Armor
o
It’s All in the Details
o
A Good Story, Well Told
The Invincible Iron Man
o
Origins
o
Friends & Foes
o
The Definitive Iron Man
o
Demon in a Bottle
o
Extremis and Beyond
o
Ultimate Iron Man
Wired: The Visual Effects of Iron Man
Robert Downey Jr. Screen Test
The Actor’s Process (scene rehearsal with cast)
The Onion “Wildly Popular Iron Man Trailer to be Adapted into Full Length Film”
Image Galleries
Single-disc DVD
The IRON MAN single-disc DVD is presented in widescreen enhanced for 16:9 televisions with Dolby
Digital English 5.1 Surround, with English, Swedish, Norwegian, Danish, Finnish and Dutch subtitles.
Bonus features include the deleted and extended scenes.
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Soaring Hi-Def Features on Blu-ray:
One of the most anticipated releases of the year, the IRON MAN Blu-ray presentation offers
even more exclusive content for an incredible entertainment experience including a “Hall of Armor”
that allows fans to enter the Stark database to zoom in on any of the three Iron Man suits - or Iron
Monger. They can then activate the digital 3-D schematics to check out every weapon and the full
high-definition renders let users fly around each suit to explore each of the armors in comprehensive
detail.
The “Iron Man IQ” is a user-friendly web application that lets users create and share new
multiple choice quizzes based on clips from the film. Fans can also download other users’ challenges
via BD-Live.
The IRON MAN Ultimate Edition two-disc Blu-ray is presented in 1080p High Definition with
English 5.1 Dolby True HD, Italian Dolby Digital 5.1 and English, English SDH, Danish, Italian,
Swedish, Norwegian, Finnish, Dutch, Greek, Polish, Turkish, Hungarian and European Portuguese
subtitles. Bonus features include:
Disc 1:
Hall of Armor
The Invincible Iron Man (HD)
o
Origins
o
Friends & Foes
o
The Definitive Iron Man
o
Demon in a Bottle
o
Extremis and Beyond
o
Ultimate Iron Man
Deleted/Extended Scenes (HD)
BD Live:
o
Iron Man IQ
Disc 2:
I Am Iron Man (HD)
o
The Journey Begins
o
The Suit that makes the Iron Man
o
The Walk of Destruction
o
Grounded In Reality
o
Beneath the Armor
o
It’s All in the Details
o
A Good Story, Well Told
Wired: The Visual Effects of Iron Man (HD)
Robert Downey Jr. Screen Test (HD)
The Actor’s Process (scene rehearsal with cast) (HD)
The Onion “Wildly Popular Iron Man Trailer to be Adapted into Full Length Film” (HD)
Theatrical Trailers (HD)
Image Galleries
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Marketing Support:
Paramount Home Entertainment will support the debut of
IRON MAN with a comprehensive
campaign designed to reach a wide range of consumers. The consumer blitz will include free to air and
pay television, dominant online advertising investment, as well as an array of viral promotions to
generate consumer excitement and anticipation leading up to the release. Innovative and engaging
displays will be deployed across retail outlets to create an event atmosphere at street and extend the
excitement into the gifting period. Additionally, we’ll establish a number of key promotional
partnerships that will further extend the IRON MAN message to millions of consumers across various
touch-points.
About Marvel
With a library of over 5,000 characters built over more than sixty years of comic book publishing,
Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment
companies. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and
Marvel Animation) and publishing (via Marvel Comics), with emphasis on feature films, television,
DVD, consumer products, video games, action figures, role-playing toys and promotions. Marvel's
strategy is to leverage its franchises in a growing array of opportunities around the world. For more
About Paramount Home Entertainment
Paramount Home Entertainment (PHE) is part of Paramount Pictures Corporation (PPC), a global
producer and distributor of filmed entertainment. PPC is a unit of Viacom (NYSE: VIA, VIA.B), a
leading content company with prominent and respected film, television and digital entertainment
brands. PHE is responsible for the worldwide sales, marketing and distribution of home entertainment
products on behalf of various parties including: Paramount Pictures, DreamWorks Studios, Paramount
Vantage, Paramount Classics, Nickelodeon, MTV, Comedy Central, CBS, PBS and Hasbro and for
providing home entertainment fulfillment services for DreamWorks Animation Home Entertainment.
DVD DETAILS
DVD
Disc/s
Format
Date
Rating
IRON MAN
Single-disc
Standard
9th October, 2008
M
IRON MAN Ultimate Edition
Two-disc
Standard
9th October, 2008
M
IRON MAN Ultimate Edition
Two-disc
Blu-ray
9th October, 2008
M
IRON MAN Mask Collectors Edition
– LIMITED EDITION
Two-disc
Standard
9th October, 2008
M
For further information please contact:
Paramount Home Entertainment on
Chris Chamberlin - Publicist – chris_chamberlin@paramount.com / (02) 9087 8966 / 0404 075 749
Vanessa Free – Publicity Manager – vanessa_free@paramount.com / (02) 9087 8941 / 0414 677 854
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