14 September 2010
Tourism Australia to Host “The Oprah Winfrey Show” in Australia
Popular US talk-show, “The Oprah Winfrey Show,” is set to travel to Australia this December to film at
least two episodes that will air in early 2011.
Broadcast quality footage available with comments from key partners:
The announcement includes a partnership between Tourism Australia and “The Oprah Winfrey Show,”
which will enable Australia to be showcased to audiences worldwide as part of the shows, Tourism
Australia Chairman, Geoff Dixon announced today.
Speaking at a media conference in Sydney today, Mr Dixon said Australia will be profiled on at least two
full episodes plus the season premiere, which went to air overnight, as part of the program’s 25
th
season.
“The Oprah Winfrey Show” reaches a global audience across 145 countries.
Mr Dixon said Qantas Airways, Tourism New South Wales, the Sydney Opera House, Tourism Victoria,
Tourism Queensland, R.M. Williams and Network 10 were also partners in the venture.
Other States and Territories may also be given the opportunity to be involved through editorial profiling
opportunities.
“The fact that Ms Winfrey has chosen to share her first visit to Australia with her television audience is a
huge backing for our country and provides an amazing opportunity for Australian tourism,” Mr Dixon
said.
“We can showcase why there’s nothing like Australia to audiences around the world and encourage
them to come and explore our country for themselves whether it’s their first time or their fifth time.”
Audience members attending the show’s farewell season premiere episode were given one of the
biggest surprises in “Oprah” show history when Ms Winfrey announced that they were all going to
Australia.
“The Oprah Winfrey Show: Oprah’s Farewell Season Premiere With Special Guest John Travolta” show
aired at 9:00am this morning in Chicago (1:00am Sydney time).
Tourism Australia’s partnership with “The Oprah Winfrey Show,” will see Ms Winfrey, her
correspondents, and 300 of Oprah’s most loyal viewers travel on an eight-day, seven-night trip to
Australia, to film at least two episodes of the program during December.
The “Oprah” show cameras will be on hand to capture their journeys around Australia as well as bring
everyone together at the steps of the Sydney Opera House – or as it will be known that week the “Oprah
House” – for a spectacular show featuring Australian talent and special guests. Episodes will air first in
the US in early 2011 and then roll out to other global markets.
Mr Dixon said the theme of the Australian visit “Oprah’s Ultimate Australian Adventure“ is a perfect fit
for taking Australia’s tourism message to the world.
“We know Australia is a dream destination for millions of people and the partnership with “The Oprah
Winfrey Show” is a real opportunity to show how they can make their dream of visiting Australia a
reality,” Mr Dixon said.
Ends
Contact:
Kim Moore
Tourism Australia
02 9361 1306 / 0419 165 562
Media Hotline: 02 9361 1777
kmoore@tourism.australia.com
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