MEDIA RELEASE PR40730
WOWtv Partners with iConcerts to Showcase Live Concerts in Singapore
SINGAPORE, Aug. 10 /PRNewswire-Asia-AsiaNet/ --
M2B World Asia Pacific Pte Ltd, Asia's leading broadband entertainment content provider and a subsidiary
of US-Based Amaru Inc (AMRU), has entered into an agreement on 23th July 2010 to launch iConcerts high-
definition live music channel on WOWtv online platform.
WOWtv
To distinguish itself from the massive deluge of contents both from its own library and the world wide web
movies, WOWtv platform was conceived as a ubiquitous online player that features five selected Prime
Programs Channels featuring WOWSelect, WOWFashion; Auto Tv, Qtrax Music and iConcerts Channel.
Swiss-based Transmedia Communications has chosen Singapore WOWtv as its inaugural launch, to tap
onto WOWtv's established presence in Asia Pacific. It sees Singapore's multi-cultural mix and its excellent IT
infrastructure, governmental support, plus M2B's early-established presence in Asia Pacific, as an ideal launch
pad for a burgeoning internet population in Asia.
Featuring performances by some of the most popular international artists, from Coldplay to Santana and
Amy Winehouse, iConcerts HD has already established itself as the first HD TV concert channel in Europe.
It features the world's largest library of live music performances, from best-selling contemporary stars to
legendary performers like Jimi Hendrix and Bob Marley.
iConcerts has its sight on Asia, and M2B's WOWtv platform as its first Singapore outlet.
"Singapore is a perfect base to respond to the growing demand from Asian operators," commented Etienne
Mirlesse, Transmedia CEO. "It is both a state-of-the-art digital hub and a top-notch production environment. It
will allow us to not only bring the best of the international live music to Asia, but also to incorporate Asian
artists into the iConcerts repertoire."
About the Venture
Agreeing with Etienne's assessment to use Singapore as an effective launch pad for Western and European
Media companies wanting to penetrate Asia, M2B's CEO Mr Percy Chua said, "We are extremely pleased to
be part of this historic moment in the media development of Singapore, using M2B's WOWtv platform to
showcase premium music concerts and entertainment channels."
To cap the significance of launching iConcerts in Singapore, a major live Concert event will be hosted in
Orchard Road after the Mid-Autumn festival. This marks an important milestone for both companies.
"MDA (Media Development Authority of Singapore) is pleased that WOWtv -- a Singapore based company
has been chosen by iConcerts to host its videos, and use Singapore as their Asian hub to expand into the
region," commented Mr Yeo Chun Cheng, Director of Broadcast and Music.
"We welcome iConcerts' presence here, which attests to Singapore's growing role as a Global hub in Asia
where companies innovate, manage and integrate their Asian and global businesses. In Singapore, iConcerts
will also have the opportunity to leverage our broadband infrastructure and digital media talent to develop
innovative multi-platform services to extend its business," said Ms Angeline Poh, Director (Infocomms and
Media), Singapore Economic Development Board.
About iConcerts
iConcerts(R) is the first global digital entertainment channel dedicated to live music. Founded in 2005,
iConcerts SA an affiliate of Transmedia communications. iConcerts offers a library of over 1000 concerts, TV
Safe Harbour Act
The information posted in this release may contain forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may,"
"will," "should," "plans," "expects," "anticipates," "continues," "estimates," "project," "intend," and similar
expressions.
Forward-looking statements involve risks and uncertainties that could cause actual results to differ
materially from those projected or anticipated. These risks and uncertainties include, but are not limited to,
growth and demand for broadband services, the unproven nature of the subscriber model, consumer
adaptation of set-up boxes, the ability to manage rapid growth, disruptions to networks, competitors and new
entrants, changes in product mix, our efforts to establish independent broadband sites in countries where
conditions are suitable, our ability to expand our offerings of content in entertainment and education, and
various other factors beyond the Company's control.
MEDIA CONTACT:
Cheyenne
Tel: +65-6332-9123 (117)
Email: cheyenne.sin@wowtv.com
SOURCE M2B World Asia Pacific Pte Ltd
NEWS 
