Energizing Multicultural Marketing For The Community

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5th June 2008, 06:37pm - Views: 655





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5 June 2008


Energizing multicultural marketing for the community


Nominations are now open for the 2008 National Multicultural Marketing Awards. 


Through its sponsorship of the Community Award, Integral Energy is providing the opportunity

for any community or cultural organisation in Australia to gain recognition for their outstanding

multicultural marketing campaign.


Integral Energy’s Acting General Manager of Retail and Customer Services, Tamara

Hitchcock, said the corporation is again proud to support the annual awards, which are an

initiative of the NSW Community Relations Commission.


“The Integral Energy Community Award provides a great way for community-based

organisations to get the recognition they deserve for their efforts to reach many different

groups within our multicultural society,” Ms Hitchcock said.   


“We’d like to encourage like-minded organisations which value cultural diversity and are

actively engaged in multicultural marketing to enter the Community Award this year.


“Community and cultural organisations which have effectively marketed themselves either

through a fundraising program, community welfare project, community festival or campaign

that makes a positive difference to the community, should consider nominating for the award. 


“Multicultural marketing is important because it provides equitable access to information and

helps organisations better understand their customers, and vice-versa. 


“In their submissions, organisations should demonstrate how their creative marketing program

has been clearly targeted with specific objectives and measurable achievements, taking into

account cultural sensitivity,” she said.


The Integral Energy Community Award is one of eight awards that will be presented to winners

at a Gala Dinner in Sydney on Tuesday 25 November 2008.


Nomination forms are available online from the Community Relations Commission at



Nominations close at 5.00pm on 29 August 2008.



Contact:  Julie Marks   Media Relations Manager   9853 6209 or 0409 664 608







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