"real People" The Emerging Influential Force In The Australian Fashion Industry

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2nd November 2009, 04:32pm - Views: 995





November 1, 2009

FOR IMMEDIATE RELEASE

“Real people” the emerging influential force in

the Australian fashion industry 

Style expert and

mylookbook.com.au editor Krista Eppelstun

handpicked for new Midori campaign


Savvy to the fact that four in five internet users consume user-generated content, while 60 per

cent of those people read blogs*, Midori has called upon a blogger-only panel of stylish

Aussies to provide up-to-the-minute content for their new Adore Midori campaign, which

launches today.

As famous international fashion bloggers such as Scott Schuman aka ‘The Sartorialist’ turn

their online spaces into lucrative businesses, it was only a matter of time before Aussie

Bloggers became recognized players in the fashion industry, too. And Mylookbook editor

Krista Eppelstun couldn’t be happier!

Seen as somewhat of a style expert, and with a following of over 10,000 dedicated readers,

Krista confesses she’s just a “normal gal who likes to chat about fashion, celebrity looks and

shopping discoveries”. The brains behind the fashion trifecta of digital fashion magazine

Mylookbook, her personal style blog, and successful online store australianflavour.com.au,

Krista not only writes and designs for her own websites, but various other fashion sites and

print publications.

In 2008 Krista’s blog was voted “Australia’s Most Stylish Blog” by Cleo Magazine, and this

year Mylookbook was asked to be the Official Digital Media Partner for the Mercedes Benz

Brisbane Fashion Festival


Krista’s online musings are a unique and personal edit of celebrity looks, her own shopping

purchases, what’s in stores right now and great outfit combinations she’s discovered. Unlike

other bloggers covering international fashion shows and news, Krista prefers to share her

perspective on what’s available right now so that other fashionistas are able to head straight

out and purchase what they’ve just discovered.



Krista’s online magazine www.mylookbook.com.au is Australia’s first dedicated online

glossy magazine with a new issue online every month. You can flip the pages just like you

would a traditional fashion magazine except that it’s always online, ready to assist when

you’re in need of fashion inspiration. 


Featuring an article about Mylookbook this year, Virgin Blue Magazine stated “Mylookbook

takes the world of shopping and fashion to another level. Combining celebrity style, current

trends and online shopping mylookbook gives the modern girl everything she needs all in the

click of the mouse”


"I'm really flattered to be asked to be part of Midori's campaign” Krista says “It shows that

fashion bloggers are now starting to be being taken seriously here in Australia as an

influential force in the fashion industry. It's something I've been watching evolve

internationally this past few years and with so many talented Bloggers here in Australia, I feel

like this is just the beginning for lots of great opportunities"



For further enquiries contact Krista Eppelstun

Phone: 0438 731 532

Email info@mylookbook.com.au


*Neilsen media research




People Feature Krista Eppelstun 2 image









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