MEDIA RELEASE PR39187
A Dress Sock That is Good for You?
SYDNEY, Apr. 21 /Medianet International-AsiaNet/ --
EqumenT brings the health benefits of compression technology to the humble sock
From the underwear brand that brought men the health-improving Core Precision™
Undershirt, comes technical "health-wear" for the feet. The developers at Equmen™
have found that daily compression products can benefit men from top to toe, and are
introducing Precision Socks: stylish, health-improving socks designed to energise
even the most lethargic of legs.
"Whether you are sitting at a desk all day, out on the golf course, travelling or
simply on the go, often times your feet will feel achy or even swollen," says Equmen™
MD, Gavin Jones. "There is an easy solution: compression socks. Wearing compression
socks on a daily basis can help increase blood flow, more evenly distribute muscle
strain and help legs feel less fatigued."
Sporting a classic look infused with benefits, Equmen™ Precision Socks are
cushioned support socks that incorporate the company's proprietary Helix-Mapping™
System. The athletic-inspired technology wraps around the arch for extra support
while precision fit fabric applies therapeutic pressure to help improve the flow of
oxygen in the blood and remove toxins from the muscles, thereby relieving fatigue and
cramping. The sock also channels air, wicks moisture and boasts a reinforced
construction designed to stay put.
Given research demonstrating the impact of compression socks on leg health in
long-haul flights, the Precision Socks are especially ideal for the business
traveler.
"In men's fashion, socks are a key accessory to any look," says Equmen™ MD Gavin
Jones. "We want to take it up a notch and make socks that are not just about looking
good, but feeling good. Sport socks are infused with advanced performance
technologies – Equmen™ makes such technologies available to wear all the time,
without ruining your style."
AT A GLANCE:
- Prevents fatigue
- Promotes circulation
- Dissipates toxins
- Targeted arch and ankle support
- Controls temperature, moisture & odor
ABOUT EQUMEN: Equmen™ is a Sydney-based company specialising in high-performance
compression undergarments that leverage sport technology and physiological insights
to benefit men every day. Equmen™ products are sold online at www.equmen.com and
select department stores and specialty retailers in the US, Canada, the UK, South
Africa and in David Jones in Australia.
MEDIA CONTACT:
Corie Chung
Marketing Director
+61 401759452
corie@equmen.com
SOURCE: EQUMEN™
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