Announcing The Launch Of Womanity, The Fragrance: The Latest Expression Of The Womanity Brand By Thi

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17th May 2010, 07:17pm - Views: 947

Culture Fashion Clarins Fragance Group 1 image

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Announcing the Launch of Womanity, the Fragrance: the Latest Expression of the Womanity Brand by

Thierry Mugler

PARIS, May 17 /PRNewswire-AsiaNet/ --

    March 8, 2010 marked the international launch of

by Thierry Mugler. This interactive and participatory site, the only one of

its kind, was inspired by the idea of feminine identity and dedicated to all

the world's femininities. The site has received over 1 million visitors to

date, and Womanity is already a lively online platform for creative

expression. The brand celebrates the success of this innovative experiment.

    To view the Multimedia News Release, please click:

    Now, Thierry Mugler announces a new expression of Womanity to users and to all women: the Womanity fragrance. This fragrance

offers a new source of inspiration for women, whose facets reflect the

infinite expressions of womankind. This utterly unique eau de parfum is at

once savory and sweet, and its creation was a challenge and a technological

breakthrough. It will be released in a sneak preview on the site

in mid-June and will be available worldwide, later this summer.


    Clarins was founded by Jacques Courtin-Clarins in 1954 and

has, for the last twenty years been a European leader in luxury beauty

products. The brand diversified in 1991 with the launch of its first make-up

line, and then again in 1992 with the launch of the Angel by Thierry Mugler

fragrance. Clarins acquired Parfums Azzaro in 1995.

    The group's Perfume Division operates within the structure of Clarins

Fragrance Group (CFG), headed by Joel Palix. Its portfolio comprises five

elite perfume brands: Thierry Mugler, Azzaro, Porsche Design, David Yurman,

and Swarovski. Clarins Fragrance Group generated over EUR300 million in sales

in 2009.

    Thierry Mugler is now one of the perfume world's best-known brands,

distributed in nearly 14,000 retail locations in 122 countries on five

continents. The brand owes its success to a powerful combination of

expertise, audacity, and unbounded creativity and to an exclusive

relationship with its devoted followers. In 1992, Thierry Mugler created

Angel, the world's first gourmand perfume, along with its unforgettable

bottle. It quickly became one of the top five best-selling women's fragrances

in the world. Its smashing success marked the beginning of a legacy which now

includes such fragrances as A*Men, created in 1997, and Alien, created in

2005, as well as the Thierry Mugler Beauty make-up line, inspired by the

designer's art of metamorphosis, released in 2008.

    SOURCE: Clarins Fragance Group 

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