MEDIA RELEASE
For Immediate Release
12th October 2010
Aussie Blokes Come Clean about Dodgy Undies
-Survey Reveals 15 million Dodgy Undies in Australia-
Aussie blokes have once again been hit below the belt with a new survey revealing some pretty dodgy facts
about the condition of their undies.
A Galaxy study of 2,200 Australians revealed that 76 per cent of men own dodgy undies, with some having up to
nine pairs. The study also found that the dodgy undies were mostly old, holey, loose and discoloured.
With a potential 15 million pairs of dodgy undies in Australia, it’s time someone took responsibility for the sorry
state of men’s undie drawers.
According to the survey 70 per cent of Aussie men are walking around with uncomfortable undies, with 2 million
blokes having a ‘crotch creeping’ issue and 1.5 million with wedgies.
With half the men surveyed saying they just ‘can’t be bothered’ replacing their dodgy undies, and a preference to
spend their money on beer or a movie, it’s no wonder the ladies have had enough. Almost two thirds of men
claim their partners have complained about the state of their undies at some point.
Bonds Ambassador, Pat Rafter concedes that his undie drawer is looking pretty healthy thanks to Bonds, but
admits having them provided to him helps.
“I’m lucky with Bonds taking care of my undie supply, but I do sympathise with these Aussie blokes. Perhaps
some joint responsibility for the dodgy undie epidemic? Guys, clean up your act. And wives, partners, mums,
sisters and kids, help clean out your man’s dodgy undies.
“I was pleased to hear that athletes ranked number one (33 per cent) when it came to owning the sexiest undies,
I wonder if that would include retired athletes?
“It wasn’t surprising that on the off chance men do buy for themselves they opt for comfort (44 per cent) over
style and price. So if the ladies out there are complaining, think about buying some comfy undies for your fella
next time you’re out shopping.”
The majority of people surveyed believe Bonds undies are the most comfortable, double the proportion of
second most comfortable, Rio followed distantly by brands such as Calvin Klein, Davenport, Alpha, and Aussie
Bum trailing behind at less than 10 per cent.
Watch out for the “Bonds Undie Amnesty Team” who are on tour around Australia throughout October, in an
attempt to kick-start the destruction of dodgy undies. Starting in Melbourne today, then rolling through Sunshine
Coast, Brisbane, Gold Coast, Perth, Fremantle and Adelaide*. Lucky Aussie men will have the chance to collect
a free pair of undies in exchange for an old pair.
From the 15th of October Bonds will be launching an Undie Amnesty to clean up blokes undie drawers and help
eradicate dodgy undies in Australia for good. Simply purchase two pairs of Bonds GuyFront Trunks from
free!
-Ends-
*Editors Note: Media Call with Pat Rafter at Flinders Street Station from 7.30am – 10am (radio available from
6.00am). Contact below for further details.
Julia Fraser, Royce : M: 0450 604 547 P:03 8628 9300 E: julia.fraser@royce.com.au
Erica Moloney, Royce: M: 0421 289 036 P:03 8628 9300 E: erica@royce.com.au
NEWS 
