MEDIA RELEASE PR32173
Balenciaga and Coty Inc. Sign a Fragrance License Agreement
PARIS, Oct. 10 /PRNewswire-AsiaNet/ --
Balenciaga S.A. and Coty Inc., today announced an exclusive partnership to
create, develop and distribute fragrance lines under the Balenciaga name.
Effective immediately, the partnership will renew the Balenciaga brand in
keeping with its fragrance heritage, which first started in 1946 with the launch
of the famous “Le Dix”.
“Coty is the perfect partnership for Balenciaga to re-express ourselves
within the fragrance world and we are looking forward to an exciting
collaboration,” said Isabelle Guichot, President & CEO, Balenciaga.
”Balenciaga’s meaningful heritage lends itself perfectly to Coty Prestige’s
designer portfolio and represents a strong strategic collaboration. Balenciaga is
a highly distinctive brand as it embodies couture with a visionary style," said
Michele Scannavini, President, Coty Prestige.
About Balenciaga
Founded by Cristobal Balenciaga in 1918, Balenciaga is part of the Gucci
Group, owned by French conglomerate PPR and has become, under the creative
direction of Nicolas Ghesquiere, a very influential player of the fashion scene.
In 2001, Gucci Group, in partnership with Nicolas Ghesquiere, acquired
Balenciaga, and the brand is recreating the influence and respect that the house
commanded in its former heydays.
Balenciaga today creates women’s and men’s ready-to-wear, shoes and
accessories that are sold worldwide and is enjoying a very strong growth in all
categories.
About Coty Inc.
Coty was created in Paris in 1904 by Francois Coty who is credited with
founding the modern fragrance industry.
Today, Coty Inc. is the world’s largest fragrance company and a recognized
leader in global beauty with annual net sales of $4 billion. Driven by an
entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has
developed an unrivaled portfolio of notable brands and delivers its innovative
products to consumers in 90 markets worldwide.
The Coty Prestige brand portfolio is distributed in prestige and ultra-
prestige stores and includes Baby Phat, Calvin Klein, Cerruti, Chloe, Chopard,
Davidoff, Home Skin Lab, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Karl
Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, Lancaster, Marc
Jacobs, Nautica, Nikos, Phat Farm, Sarah Jessica Parker, Vera Wang, Vivienne
Westwood and Wolfgang Joop.
For additional information about Coty Inc., please visit www.coty.com.
SOURCE Balenciaga S.A.; Coty Inc.
CONTACT: BALENCIAGA, Paris: Lionel Vermeil, +33-1-56-52-17-47,
Fax +33-1-56-52-17-10, Lionel.vermeil@fr.balenciaga.com; New York: Pierre
Rougier, PRConsulting, +1-212-228-8181, Fax +1-212-228-8787,
Pierre@prconsulting.net; COTY PRESTIGE: Isabelle Mical, Vice President Public
Relations & Communications European brands, +33-1-58-71-75-80,
Fax +33-1-58-71-75-88, isabelle_mical@cotyinc.com
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