MEDIA RELEASE
For Immediate Release
TAKING BETS ON BONDS DODGY UNDIE AMNESTY AT THE RACES
Bonds Dodgy Undie Amnesty will be targeting race-goers at this week’s Melbourne
Cup Carnival in an attempt to improve the quality of Australian men’s underwear for
the race that stops a nation.
The Melbourne Cup might be considered the time to put on your finest and dress to
impress, but a growing number of Australian men are falling short in the underwear
department, with 45% wearing whatever comes out of the drawer, according to a
Galaxy Poll.
The study was undertaken as part of the Bonds Dodgy Undie Amnesty, an
intervention that has seen thousands of men around Australia trade their old, worn
and ill-fitting jocks for a fresh new pair of Bonds Guyfront™ Trunks.
Of those who do make the effort to ‘jock up’ for the Melbourne Cup or other major
race meetings, 15% said they would wear something special, and frighteningly, one
in 20 or 5% don’t wear underwear to the races at all.
The Bonds Undie Amnesty in now underway, cleaning up blokes undie drawers and
helping eradicate dodgy undies in Australia for good. Simply purchase two pairs of
Bonds GuyFront™ Trunks from participating retailers and submit your claim at
Bonds Dodgy Undie Amnesty participating retailers include Myer, David Jones, Big
W, Target, Lowes, Best & Less, Harris Scarfe, TSL, Kmart, Woolworths and Coles.
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ENDS -
For more information, please contact
Erica Moloney, Royce: M: 0421 289 036 P: 03 8628 9300 E: erica@royce.com.au
Julia Fraser, Royce: M: 0450 604 547 P: 03 8628 9300 E: julia.fraser@royce.com.au
NEWS 
