Clinique Ranked As 2nd Most Recommended Brand In Australia

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1st March 2010, 06:09pm - Views: 1307





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March 1

st

2010


Clinique has been ranked as the second most recommended brand in Australia


According to a new study released last week, conducted by global consumer research company Millward

Brown, cosmetics company - Clinique was ranked as the second most recommended  brand in Australia

. Additionally, Clinique is the most recommended face care brand and came in second as the most

trusted Face Care brand.

 

Utilising their proprietary BrandZ database of in-depth consumer interviews, Millward Brown analysed

Australian consumer’s response to 2 simple questions “would you recommend this brand and how

trustworthy is this brand?” 

 

“We are thrilled with these results and it speaks volumes to what consumers are really looking for in a

beauty brand today – they want trusted, credible and ethical products that work with a balance between

value and quality. We pride ourselves on delivering a customer experience through our Clinique

Consultants that sets us apart from the rest. That is our real point of difference and one which we will

continue to focus on,” says Maureen Alexander, general brand manager, Clinique.

 



The Australia Brand Recommendation Top 10: 

Lindt                         

Clinique                    

Apple IPhone            

Credit Unions           

Moccona               

Vodafone                   

Virgin Mobile           

Colgate                       

Pantene Pro V

Mazda


The Australia Face Care Brand Recommendation Top 10: 

Clinique

Nutrimetics 

Olay

Body Shop

L’Oreal

Garnier Synergie 

Nivea 

Dove

Avon

Neutrogena


Face Care Ranked by TrustR Score

Brand Trust Recommended TrustR: 

Olay 

Clinique 

Nivea 

Nutrimetics 

Johnson & Johnson 

Dove 

L’Oreal 

Body Shop 

Avon 

Neutrogena 

Garnier Synergie 

 

The research is contained in the proprietary BrandZ database, which tracks thousands of brands in over

30 countries and includes more than a million indepth consumer interviews.


Established 12 years ago by Millward Brown, BrandZ provides a detailed and quantified understanding of

consumer decision-making worldwide.


For the full study & press please contact Clinique Communications:


Therese Waters – twaters@clinique.com.au – 02 9381 1378

Jane Killingsworth – jkillingsworth@clinique.com.au – 02 9381 1317



* Introduced in 1968, Clinique was the first ever dermatologist-created, prestige cosmetic brand. Today,

Clinique’s mission remains what it was from the beginning: to provide the highest quality and most

effective collection of products to enhance every skin type and tone. The brand’s customized approach

and quality products – all meticulously tested and carefully formulated with the latest science – have

made Clinique one of the leading skin care authorities in the world. All makeup and skin care products are

allergy-tested and 100% fragrance free.  Clinique offers products for men and women of all ages and

ethnicities. Clinique is sold in more than 130 countries and territories, and over 16,000 sales locations.







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