MEDIA RELEASE PR35638
Down Under Designs on Prom - Australian Prom Queen, Dana Mathers, Wants American
Girls to Celebrate Their Big Night Dressed in Down Under Style
CHICAGO, Ill., Aug. 7 /Medianet International-AsiaNet/ --
But forget sartorial images of the late Crocodile Hunter. And the only snapping
you will hear close to this Aussie will be from runway cameras - not crocs!
Mathers is at National Prom Market Chicago (August 6-11) to launch her new season
collection, FAME, that she said was designed to give girls their red carpet moment.
"The starting point for all my designs is to create a sensational experience for
girls who wear them. It's about the WOW factor," she said.
Mathers has developed a reputation from her hometown of Perth on Australia's west
coast as the country's foremost designer in the prom category.
"Prom is really big in Australia and our girls are very influenced by what they
see on the Hollywood red carpet and on popular US television shows," she said.
"They want to look like glamorous celebrities - they certainly don't want to look
like schoolgirls. Prom is an event and events are all about being in the spotlight."
Mathers said that the creative influence for her debut US collection was the cult
of celebrity infused with the unique colours of the Australian landscape.
"The collection has universal appeal, but is inspired by our vivid outback
palette. Simply put: it reflects light, texture and movement while communicating a
sense of confidence."
The collection comprises long and short styles in a variety of fabrics in solids
and prints and embellishments including crystals and embroidery.
Highlights of the collection include the "Cassie", a gown with a hint of showgirl
exuberance that shows off shapely legs at the front and cascades into long ruffles at
the back. Then there's the "Sienna", a figure-hugging metallic faux snakeskin
fabric.
"There's a style to suit most personalities - from playful to seriously sultry,"
Mathers said.
CHICAGO: August 6-11. National Prom Market Chicago
FOR FURTHER INFORMATION
Dana Mathers
Cell: +61 438 242 808
Email: dana@danamathers.com or rsparvel@bigpond.net.au
SOURCE: Dana Mathers
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