MEDIA RELEASE
For immediate release
22nd October 2010
Tight spending habits reveal loose jocks
-Survey Reveals 15 million Dodgy Undies in Australia-
It would seem that one-in-three South Australian men are in danger of being caught with the pants down, according to a new study from
Galaxy Research.
The “revealing” survey of 2,200 Australians found that 31 per cent of South Australian men are wearing undies that fall down because the
elastic from the waistband has gone.
South Australian men were also found to be the most resentful of spending money on underwear, with 29 per cent stating that they don’t
like spending money on undies and are the only men in the nation who don’t buy designer underwear.
Perhaps it’s a matter of priorities over frugality, with 29 per cent stating that they would rather spend their money on beer than on
underwear.
These local findings are representative of a plague of dodgy undies across the nation: according to the survey 70 per cent of Aussie men
are walking around with uncomfortable undies, with 2 million blokes having a ‘crotch creeping’ issue and 1.5 million with wedgies.
However, South Australian men claim to own the fewest pairs of dodgy undies in the nation, with 37 per cent reporting to posses only 1-2
pairs of dodgy undies. Men from other states are more likely to have 3-4 pairs of dodgy undies.
With half the men surveyed saying they just ‘can’t be bothered’ replacing their dodgy undies, and a preference to spend their money on
beer or a movie, it’s no wonder the ladies have had enough.
Almost two thirds of men claim their partners have complained about the state of their undies at some point. South Australian blokes
recorded the highest instance of partners buying their undies for them, with 28 per cent admitting to this fact.
Bonds Ambassador, Pat Rafter concedes that his undies drawer is looking pretty healthy thanks to Bonds, but admits having them
provided to him helps.
“I’m lucky with Bonds taking care of my undies supply, but I do sympathise with these Aussie blokes. Perhaps some joint responsibility for
the dodgy undies epidemic? Guys, clean up your act. And wives, partners, mums, sisters and kids, help clean out your man’s dodgy
undies.
“I was pleased to hear that athletes ranked number one (33 per cent) when it came to owning the sexiest undies, I wonder if that would
include retired athletes?”
Of the South Australian findings, saggy jocks and the infamous “plumbers crack” could be key factors in the perception held by 21 per cent
of South Australians that plumbers are the worst offenders when it comes to dodgy undies.
Pat continued, “It wasn’t surprising that on the off chance men do buy for themselves they opt for comfort (44 per cent) over style and
price. So if the ladies out there are complaining, think about buying some comfy undies for your fella next time you’re out shopping.”
The majority of people surveyed believe Bonds undies are the most comfortable, double the proportion of second most comfortable, Rio
followed distantly by brands such as Calvin Klein, Davenport, Alpha, and Aussie Bum trailing behind at less than 10 per cent.
Watch out for the “Bonds Undies Amnesty Team” who are on tour around Australia throughout October, in an attempt to kick-start the
destruction of dodgy undies. Lucky Aussie men will have the chance to collect a free pair of undies in exchange for an old pair.
From the 15th of October Bonds will be launching an Undies Amnesty to clean up blokes undies drawers and help eradicate dodgy undies
in Australia for good. Simply purchase two pairs of Bonds GuyFront Trunks from participating retailers and submit your claim at
-Ends-
*Editors Note: Media Call with Bonds Biohazard babes TODAY at 10am – 11am at Rundle Mall
Erica Moloney, Royce: M: 0421 289 036 E: erica@royce.com.au
NEWS 
