MEDIA
RELEASE
Media and
Communications
Tel. +61 3 9925 2807
Fax +61 3 9662 2739
MELBOURNE
BRUNSWICK
BUNDOORA
FISHERMAN’S BEND
POINT COOK
HAMILTON
HO CHI MINH CITY
HANOI
Haute couture hacker and fashion rebel: coming soon
Swedish haute couture heretic, fashion renegade and DIY-demagogue, Otto von
Busch, is coming to Melbourne.
The fashion theorist and designer will give a free public lecture at RMIT
University’s Brunswick campus on Wednesday, 22 April.
With a doctorate in critical fashion design from Sweden’s Goteborg University, von
Busch is an artist and activist who explores ways to hack the operating system of
fashion.
His hands-on projects look at how participatory practices can render fashion
inclusive, yet still exclusive, and he draws on the practice and tactics of hacking,
fan fiction, liberation theology and development practice in his work.
von Busch sees these means as sharing an approach that can liberate the mythical
energy in fashion – hacking the flows of the fashion operating system, but keeping
the power on.
Recycling becomes upcycling and fashioning becomes upfashioning.
In his public lecture, Becoming Fashionable: Hacktivism and Engaged Fashion
Design, von Busch will explore how the intensities of fashion can be reverse-
engineered, hacked, tuned and shared among many participants as a form of
social activism and sustainability, from community workshops to collaborations with
the fashion industry.
What: Free Public Lecture by Otto von Busch, “Becoming Fashionable: Hacktivism
and Engaged Fashion Design”
When: Wednesday, 22 April, 6pm
Where: Auditorium, Level 2, Building 514
RMIT University Brunswick campus, 25 Dawson Street, Brunswick
RSVP: By Thursday, 9 April, to kerry.bromley@rmit.edu.au
For more information or to arrange interviews with Otto von Busch:
RMIT University School of Fashion and Textiles, Patricia Brien, (03) 9925
9243 or 0488 583 039.
6 April, 2009
NEWS 
