MEDIA RELEASE PR36203
Iconic Lingerie - Hilary Swank, Franca Sozzani, Qi Qi, Giovanni Gastel, Wichy Hassan and Jan
Rosenberg Nominate the Winner of the Triumph Inspiration Award 2009
MILAN, Sept. 24 /PRNewswire-AsiaNet / --
- James Nolan, 20, Great Britain With the Design "Odette and Odile"
is the Winner of International Lingerie Design Award
Pictures are available via EPA (European Pressphoto Agency) and can be
downloaded free of charge at:
On the opening night of the 2009 Milan Fashion Week, fashion
design students from 28 countries and regions around the world presented
their lingerie showpieces at the grand final of the Triumph Inspiration Award
'09 in a fabulous catwalk show in the famous design museum, La Triennale. A
celebrity expert judging panel, consisting of two-time Academy Award winning
actress Hilary Swank, Editor in Chief of Vogue Italy Franca Sozzani, Hong
Kong's international model Qi Qi, legendary fashion photographer Giovanni
Gastel, co-founder and creative director of the fashion label Miss Sixty,
Wichy Hassan, and Jan Rosenberg, Head of Global Sales and Marketing Triumph
International, decided which design piece is the most creative interpretation
of this year's award motto "Icons".
James Nolan, 20, Great Britain, convinced the jury with the
interpretation of the icon "Odette and Odile" to become the winner of the
Triumph Inspiration Award '09 and will pocket not only a cash prize of Euro
15,000 but also a career-boosting limited edition of the winning piece. James
Nolan will see the showpiece adapted and interpreted by the Triumph design
team, leading to series production of the set, which will be sold in selected
Triumph stores worldwide in 2010. The jury awarded the design "Harbour
Mirage" by Katinka Poole, 28, Australia, the second prize, receiving Euro
10,000 and Shani Elkin, 24, Israel, with "Jerusalem" won Euro 5,000 as third
prize.
At the grand final of the Triumph Inspiration Award '09, all competing
finalists were under the scrutiny of the demanding jurors. The jury judged
all entries according to the same criteria: innovation and creativity in
interpreting the design motto "Icons", individuality, concept, aesthetics,
quality in design and execution, as well as presentation. "Success is the
result of talent and hard work. I am thrilled to see how both come together
in these passionate pieces by young fashion design students - they truly
deserve a stage such as the Triumph Inspiration Award", stated two-time
Academy Award winning actress Hilary Swank.
The Triumph Inspiration Award, inaugurated in 2008, is a
global design competition created by the lingerie specialist Triumph
International. The Award challenges students from prestigious international
design schools to create a conceptual showpiece-set, comprising of an
under-wired bra and brief, dedicated in 2009 to the design motto: "Icons".
Triumph International is one of the world's largest underwear
manufacturers. The company enjoys a presence in over 120 countries with its
core brands Triumph(R), sloggi(R), Valisere(R) and HOM(R). Triumph employs
more than 44,500 people and achieves a turnover of CHF 2.37 billion (2008).
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For more information please contact:
Karin Lukarsch
Inter Triumph Marketing GmbH
Phone +49-89-5111-8339
SOURCE: Triumph International AG
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