Introducing Yesod Perfume and Skin Care Products
UNION, N.J., Sept. 17 /PRNewswire-AsiaNet/ --
Global Reach debuts Yesod to USA Market
Susan Roth, CEO of Global Reach Enterprises announced the launch of a new perfume and skin care division to
the American Beauty and Cosmetic Industry. Entitled "Yesod Perfume" and promoted as the lost fragrance from
the Garden of Eden, the lingering scent is a unique fusion of pure and natural ingredients. To date, the line includes
a woman and man's perfume in varied sizes, and perfumed shower gel, body lotion, bath oil, bar soap and scented
candle.
The 'Birth' of Yesod is the result of Roth's experimentation to discover
her own personal signature fragrance. Immediately, she received a barrage of
compliments and inquiries from friends and strangers alike asking about the "alluring and enticing fragrance" she
was wearing. "I couldn't go anywhere without someone stopping me and wanting my perfume. They literally
begged me
to put it on the market. That's when I realized this scent was meant to be."
The name, "Yesod," which Roth trademarked for the perfume, is derived from
one of the divine elements of creation that illuminates the world. Yesod
alludes to the verse in the Bible, from the Book of Genesis, which states," A
River went forth from Eden to water the Garden to join Man and Woman." In creating Yesod, my intention was to
bring one's spirit, soul and body into harmonic oneness; hence the byline that I chose, 'Scent for the Soul,'
explained Ms. Roth.
The ultimate development and manufacturing of Yesod, however, was in
consultation with a team of master perfumers, drawing on their four decades of
research and development experience. The perfume is made in France using flowers, fruits and a combination of
essential oils.
The Yesod line has already met with success in Europe, New Zealand, Israel
and Norway and has received an official launch at the HBA trade show held in
Manhattan. It is anticipated Yesod products will be featured in stores
throughout the USA by early 2009.
"Yesod is being described by many as a clean, delicious and scintillating
fragrance. To me, it is simply Heaven on Earth," exclaimed Roth.
To inquire about wholesale and retail sales for Yesod Perfume and Skin Care Products call toll free (888)
Contact: Sheila Nashofer, (908) 851-0053
sheila@yesodperfume.com
SOURCE: Yesod Perfume and Skin Care Line
CONTACT: Sheila Nashofer
+1-908-851-0053
sheila@yesodperfume.com
PRN Photo Desk photodesk@prnewswire.com
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