J.Lindeberg Opens Unique Concept Store in Stockholm.
STOCKHOLM, September 19 /PRNewswire-AsiaNet/ --
J.Lindeberg throws open the gates to its new concept store in Stockholm.
Besides complete collections for men and golf, the boutique will contain an
entire floor dedicated exclusively to tailored menswear.
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The address is Biblioteksgatan 6, a venerable building from 1899, at the
very core of the city's most exclusive shopping district. The novel interior
decoration acknowledges the architectural heritage whilst adding a
contemporary twist; approaching from the street, one is greeted by a six
meter tall shopfront conceptualised as a stage for innovative window displays
and installations. Within the store, untreated concrete floors set the stage
for redesigned vintage furniture.
"The concept is based on contrasts between traditional and
unconventional, industrial and refined. A certain bohemian elegance has been
allowed to permeate the space and add to the atmosphere," says architect
Albert France-Lanord.
This idea resonates with the clothing range on sale. A tasteful mix of
sporty, modern, and tailored that merges with carefully chosen accessories -
contemporary as well as vintage - creates a unique combination.
On street level, the space holding the main collection also features a
room-within-the-room for golf wear, while one floor above, shirts and suits
are tailored from an impressive range of top-quality fabrics. This is a
collaboration with Gianfranco Bomenzzadri, who also works with brands
including Bottega Veneta, Jil Sander, and Balenciaga, of Parma, Italy. The
attention is focused on first-class trade skills and meticulous service
provided by the knowledgeable staff.
"The concept store gives us the opportunity to communicate J.Lindeberg's
vision and new direction towards a premium segment. We see an opportunity to
offer first-rate fashion for the uncompromising customer, from progressive
sportswear through to impeccable, tailor-made suits," says CEO Stefan
Engstrom.
The new store is the first in a line of concept boutiques due to open
around the world.
Source: J.Lindeberg
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