MEDIA ALERT
FOR IMMEDIATE RELEASE
11th October 2010
Media Call 12th October: Pat Rafter to host Dodgy Undie Exchange
-Flinders Street Station Melbourne from 7.30am-
To officially launch the ‘Dodgy Undie Amnesty’ Bonds ambassador Pat Rafter will be at Flinders Street
Station in Melbourne tomorrow, encouraging men to toss their dodgy old jocks into the biohazard bins
in return for some fresh and free new undies.
The ‘Dodgy Undie Amnesty’ was prompted by a Galaxy study of over 2,200 Australians and will be
released tomorrow.
The filthy findings prompted the national call to action to help blokes of Australia clean out their drawers
and eradicate dodgy undies for good.
Pat and the ‘Bonds Undie Amnesty Team’ will be decked out in their biohazard gear and available for
media from 7.30am – 10am. Radio interviews can be locked in from 6am.
WHO
Pat Rafter and ‘Bonds Undie Amnesty Team’ in biohazard suits, encouraging
Aussie men on their way to work, to jump into change rooms and toss their dodgy
undies in exchange for new ones!
WHAT
National launch of ‘Dodgy Undies Amnesty’ with Galaxy stats to be release
tomorrow
WHERE
Flinders Street Station Concourse, Melbourne
WHEN
7.30am – 10am (radio interviews available from 6.00am – limited so lock time in
asap)
WHY
To put an end to the unsavoury undies wearing habits of Aussie men
The national media release will be distributed Tuesday 12th October, embargoed statistics are available
upon request.
-Ends-
*For more information, statistics by state, details about Undie Amnesty giveaway locations or an interview with Pat
Rafter please contact:
Julia Fraser, Royce : M: 0450 604 547 P:03 8628 9300 E: julia.fraser@royce.com.au
Erica Moloney, Royce: M: 0421 289 036 P:03 8628 9300 E: erica@royce.com.au
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