SPRING GARDEN FANTASY
PHOTO CALL
Melbourne Spring Fashion Week Official Media Launch
The steps of Melbourne Town Hall will be illuminated as Melbourne Spring Fashion Week (MSFW)
2010 is officially launched on Monday 2 August.
The grand columns on Swanston Street will be transformed into a heavenly spring garden to
preview seasonal looks and unveil an event program of cosmic proportions.
Lord Mayor Robert Doyle will announce the illustrious MSFW 2010 Ambassador and Face, as well as
revealing over 40 showcasing designers, corporate partnerships and
exciting fashion-inspired
program additions.
The MSFW Ambassador and Face will join a series of models draped in stunning spring hues amid a
magical
pop-up garden, as Melbourne welcomes the approach of a new season and an all new
MSFW takes over the city.
WHAT:
Melbourne Spring Fashion Week Official Media Launch
WHEN:
Monday, 2 August, 2010
10am for 10.15am start
WHERE:
Steps of Melbourne Town Hall, Swanston Street Melbourne
WHO:
MSFW 2010 Ambassador - official announcement and her first MSFW appearance
MSFW 2010 Face - in her first appearance as MSFW Face
Lord Mayor Robert Doyle
MSFW Principal Partner
Photo opportunities:
-
The MSFW 2010 Ambassador and Face amid an enchanting spring garden
-
Models sporting directional looks from esteemed Melbourne designers
-
Lord Mayor Robert Doyle with MSFW 2010 Ambassador and Face
ENDS
For additional media information on MSFW, or to coordinate interview and photo opportunities on
the day please contact:
Tara Brooks at Professional Public Relations Jen Glynn at Professional Public Relations
T: 03 86431638 M: 0414 527 238 T: 03 8643 1619 M: 04 0255 5895
E: tbrooks@ppr.com.au E: jglynn@ppr.com.au
NEWS 
