Melbourne Spring Fashion Week Official Media Launch

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2nd August 2010, 08:01am - Views: 1516

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Melbourne Spring Fashion Week Official Media Launch

The steps of Melbourne Town Hall will be illuminated as Melbourne Spring Fashion Week (MSFW)

2010 is officially launched on Monday 2 August. 

The grand columns on Swanston Street will be transformed into a heavenly spring garden to

preview seasonal looks and unveil an event program of cosmic proportions.

Lord Mayor Robert Doyle will announce the illustrious MSFW 2010 Ambassador and Face, as well as

revealing over 40 showcasing designers, corporate partnerships and

exciting fashion-inspired

program additions.

The MSFW Ambassador and Face will join a series of models draped in stunning spring hues amid a


pop-up garden, as Melbourne welcomes the approach of a new season and an all new

MSFW takes over the city. 


Melbourne Spring Fashion Week Official Media Launch


Monday, 2 August, 2010 

10am for 10.15am start 


Steps of Melbourne Town Hall, Swanston Street Melbourne


MSFW 2010 Ambassador - official announcement and her first MSFW appearance

MSFW 2010 Face - in her first appearance as MSFW Face

Lord Mayor Robert Doyle

MSFW Principal Partner

Photo opportunities:


The MSFW 2010 Ambassador and Face amid an enchanting spring garden


Models sporting directional looks from esteemed Melbourne designers


Lord Mayor Robert Doyle with MSFW 2010 Ambassador and Face


For additional media information on MSFW, or to coordinate interview and photo opportunities on

the day please contact:

Tara Brooks at Professional Public Relations                  Jen Glynn at Professional Public Relations

T: 03 86431638 M: 0414 527 238                                     T: 03 8643 1619 M: 04 0255 5895

E:                                            E: 

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