Napoleon Perdis / Terry White Chemists Event

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31st March 2010, 12:00pm - Views: 4936





Culture Fashion Terry White Management 1 image


For more information or media interviews contact Kristen Smith (TWC) 07 3238 0268 / 0434 558 548 

or Emma Pechey (Napoleon Perdis) 02 8595 0835.


Townsville/11624783_FiGcJ#819618297_tf89E

FOR IMMEDIATE RELEASE


PLUCK those brows and get your face on ladies, Hollywood royalty is headed our way.


In a Terry White Chemists exclusive, make-up and glamour icon Napoleon Perdis will sweep

into town on April 24 to share his makeup secrets with a few lucky Townsville locals.


Terry White Chemists Townsville Napoleon consultant Teena Romaior said everyone was

getting really excited about the visit.


"I can't wait, and when I tell my customers they can't believe that he's coming, it's so

exciting," Ms Romaior said.


Terry White Chemists at Stockland Townsville will host the in-store event with make-up

sessions and one-on-one time with the maestro costing $499, redeemable for Napoleon

Perdis product on the day.


Napoleon said the visit - timed to coincide with the launch of his book, "Forever Flawless:

How to look your best at every age" published by Allen & Unwin - gave him the chance to

meet some of his biggest fans.


"I love Queensland women for their oodles of style and unashamed embrace of beauty -

they are beautiful women who love to look beautiful," he said.


"And they have always been very supportive of my brand and products."


Terry White Chemists Townsville pharmacist and proprietor George Fotinos said the visit

came about after he and his wife met Napoleon in L.A.


"Not having been to L.A. before he treated us to lunch at KATSUYA by S+ARCK which is one

of his favourite restaurants," Mr Fotinos said. 


"During lunch I jokingly asked how we could get him to come to Townsville and he replied

‘just book my flights’. 


"What was so great about his response was that as a high profile CEO running such a

dynamically growing company, he didn’t say ‘NO’ and that just typifies what he is about."


Through a Stockland 'shop and win' promotion, one lucky shopper will win a spot at the

exclusive event which is expected to sell-out quickly and includes product giveaways and

'Napoleon Perdis popcorn'.


Culture Fashion Terry White Management 2 image


For more information or media interviews contact Kristen Smith (TWC) 07 3238 0268 / 0434 558 548 

or Emma Pechey (Napoleon Perdis) 02 8595 0835.

Images available http://www.cameronlaird.com/Galleries/Private-Photos/Terry-White-

Townsville/11624783_FiGcJ#819618297_tf89E


Terry White Chemists’ Prestige Beauty Category Manager Dale Bell said the Napoleon brand

had been a star performer for Terry White Chemists since being introduced into the

pharmacy network in 2005.


"Napoleon Perdis is a global celebrity but above all he really knows the business of

cosmetics. He absolutely lives it and he's on-trend before the trend happens," Ms Bell said.

 

"Product integrity is very high with Napoleon Perdis cosmetics and the quality of his makeup

and colour cosmetics is fabulous. He's a makeup artist so he knows what works."


BACKGROUND


TERRY WHITE CHEMISTS


A little more than 50 years ago pharmacist Terry White made his first tentative step into

business, borrowing 100 pounds from his brother Phil to buy a small chemist shop at Woody

Point on Brisbane’s northern outskirts.

Terry, together with his pharmacist wife and partner, Rhonda, have since built a business

empire stretching across Australia, and in doing so have set new standards in the correct

way to operate a franchise.

Each Terry White Chemist is individually owned - the company now has 162 franchise

members and an annual turnover of $1 billion.

NAPOLEON PERDIS

Since picking up his first makeup brush, at age 8 to help his mother primp for a soiree,

Napoleon Perdis has dreamed of having his own cosmetics empire. Growing up in Sydney,

Australia, and now based in Los Angeles, he has transformed his dream into reality.


In addition to its extensive colour stories, Napoleon Perdis offers superior foundations (in

numerous skin tones), sophisticated mascaras, a body and safe tanning line, top-notch tools

of the trade and even cult products like Auto Pilot Pre-Foundation Primer. 

Celebrity fans include Gemma Ward, Hilary Duff, Debra Messing, America Ferrera, Paula

Abdul and Nicolette Sheridan. 






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