For more information or media interviews contact Kristen Smith (TWC) 07 3238 0268 / 0434 558 548
or Emma Pechey (Napoleon Perdis) 02 8595 0835.
Townsville/11624783_FiGcJ#819618297_tf89E
FOR IMMEDIATE RELEASE
PLUCK those brows and get your face on ladies, Hollywood royalty is headed our way.
In a Terry White Chemists exclusive, make-up and glamour icon Napoleon Perdis will sweep
into town on April 24 to share his makeup secrets with a few lucky Townsville locals.
Terry White Chemists Townsville Napoleon consultant Teena Romaior said everyone was
getting really excited about the visit.
"I can't wait, and when I tell my customers they can't believe that he's coming, it's so
exciting," Ms Romaior said.
Terry White Chemists at Stockland Townsville will host the in-store event with make-up
sessions and one-on-one time with the maestro costing $499, redeemable for Napoleon
Perdis product on the day.
Napoleon said the visit - timed to coincide with the launch of his book, "Forever Flawless:
How to look your best at every age" published by Allen & Unwin - gave him the chance to
meet some of his biggest fans.
"I love Queensland women for their oodles of style and unashamed embrace of beauty -
they are beautiful women who love to look beautiful," he said.
"And they have always been very supportive of my brand and products."
Terry White Chemists Townsville pharmacist and proprietor George Fotinos said the visit
came about after he and his wife met Napoleon in L.A.
"Not having been to L.A. before he treated us to lunch at KATSUYA by S+ARCK which is one
of his favourite restaurants," Mr Fotinos said.
"During lunch I jokingly asked how we could get him to come to Townsville and he replied
just book my flights.
"What was so great about his response was that as a high profile CEO running such a
dynamically growing company, he didnt say NO and that just typifies what he is about."
Through a Stockland 'shop and win' promotion, one lucky shopper will win a spot at the
exclusive event which is expected to sell-out quickly and includes product giveaways and
'Napoleon Perdis popcorn'.
For more information or media interviews contact Kristen Smith (TWC) 07 3238 0268 / 0434 558 548
or Emma Pechey (Napoleon Perdis) 02 8595 0835.
Townsville/11624783_FiGcJ#819618297_tf89E
Terry White Chemists Prestige Beauty Category Manager Dale Bell said the Napoleon brand
had been a star performer for Terry White Chemists since being introduced into the
pharmacy network in 2005.
"Napoleon Perdis is a global celebrity but above all he really knows the business of
cosmetics. He absolutely lives it and he's on-trend before the trend happens," Ms Bell said.
"Product integrity is very high with Napoleon Perdis cosmetics and the quality of his makeup
and colour cosmetics is fabulous. He's a makeup artist so he knows what works."
BACKGROUND
TERRY WHITE CHEMISTS
A little more than 50 years ago pharmacist Terry White made his first tentative step into
business, borrowing 100 pounds from his brother Phil to buy a small chemist shop at Woody
Point on Brisbanes northern outskirts.
Terry, together with his pharmacist wife and partner, Rhonda, have since built a business
empire stretching across Australia, and in doing so have set new standards in the correct
way to operate a franchise.
Each Terry White Chemist is individually owned - the company now has 162 franchise
members and an annual turnover of $1 billion.
NAPOLEON PERDIS
Since picking up his first makeup brush, at age 8 to help his mother primp for a soiree,
Napoleon Perdis has dreamed of having his own cosmetics empire. Growing up in Sydney,
Australia, and now based in Los Angeles, he has transformed his dream into reality.
In addition to its extensive colour stories, Napoleon Perdis offers superior foundations (in
numerous skin tones), sophisticated mascaras, a body and safe tanning line, top-notch tools
of the trade and even cult products like Auto Pilot Pre-Foundation Primer.
Celebrity fans include Gemma Ward, Hilary Duff, Debra Messing, America Ferrera, Paula
Abdul and Nicolette Sheridan.