MEDIA RELEASE PR36019
Oprah's Long Time Make-Up Artist Throws a Hissyfit
MELBOURNE, Sept. 8 /Medianet International-AsiaNet/ --
Reggie Wells, the Emmy award winning make-up artist, who has been the man behind the face of global
media sensation Oprah Winfrey for more than 20 years, has been appointed International Creative Director of
Australia's hottest new beauty brand, Hissyfit.
"He's a creative mastermind who can take any woman's eyes and lips to another level. A talent, now
discovered by Hissyfit," - Oprah Winfrey
Creators of Hissyfit, magazine editor and mother of two Sue Smethurst and Gold Medal winning Olympian
Louise Dobson invited Wells to Melbourne last year to launch the brand and attend the iconic Melbourne Cup
Carnival, and to paraphrase Victor Kiam's famous Remington line, he was so impressed, he wanted to join the
company!
"As Oprah's longtime make-up artist, I get a garage full of products sent to me every year, but when these
two Aussie girls approached me with the Hissyfit range, I was really excited," says Wells.
"This is the first time I have seen such a perfect blend of skincare and make-up in one, and with maximum
SPF, it's genius. Hissyfit products have meaning. Every woman is beautiful and with Hissyfit I can make every
woman
feel and look like a celebrity."
Widely regarded as the most powerful make-up artist in the world, Wells is the trusted favourite of
Hollywood's biggest names including Oprah Winfrey, Beyonce, Halle Berry and Janice Dickinson. His work
has featured in magazines such as Harpers Bazaar, Mademoiselle, Glamour, Life and Time, and more than 90
covers of O Magazine. He has previously been involved in the promotion of international brands MAC, Cargo
and Bourjois cosmetics.
Reggie will be expanding Hissyfit's revolutionary range of 3-in-1 beauty products, and creating his own
signature cosmetic colour collection for release in 2010.
"This is a dream come true! We are so thrilled to welcome Reggie to our dynamic team. His global influence
means women from every corner of the planet can have a gorgeous little Hissyfit everyday," Sue and Lou.
About Hissyfit: Hissyfit was created by Olympic gold medallist Louise Dobson and former magazine editor
Sue Smethurst to produce a sophisticated range of beauty products for the face, body, hands and lips that
provide the
3-in-1 benefits of advanced skincare, flawless make up and SPF 50+ broad spectrum UVA/UVB sun
protection. Their focus on beautiful fragrances and gorgeous colours combined with the use of sophisticated
Australian botanical extracts and the cutting edge sunscreen technology, has delivered a revolutionary range
of anti-ageing beauty products, described by Vogue as "the holy grail of make-up".
For further information about Hissyfit or interviews with Reggie Wells,
please call: Sue Smethurst
Director - Hissyfit
0011 61 418 643 520
or (613) 9676 1878
sue@hissyfit.com
SOURCE: Hissyfit
NEWS 
