MEDIA ALERT
27th October 2010
Stella McCartney collection available at Target Friday!
With over 100,000 hits to view the Stella McCartney collection on the Designers for Target website,
the doors will finally open and the range will go on sale to the public in selected Target stores this
Friday 29 October. This beautifully tailored Stella McCartney for Target collection will give every
Australian woman the chance to own a stylish designer piece of the highest quality, at
an
affordable price, from one of the world’s most renowned international fashion designers.
When:
Media access from 8:30am Friday, 29 October 2010.
9:00am store opening.
Where:
Target Chadstone, Chadstone Shopping Centre,
Dandenong Road
Who:
Target
Managing Director Launa Inman/Corporate
Affairs Manager Lynn Semjaniv will be available in store
for interviews between 8:30am – 10.30am
With more than 23,000 Australians entering to win the opportunity to be the first Australian
consumers to view and own the unique Stella McCartney collection, two winners from Victoria
and two from Tasmania will be in store from 8am – 9am prior to the store opening to the public.
Victorian media Store
Target Chadstone has been nominated as the Victorian media store for interviews, filming and
photography.
Local Stores
To arrange vision or photography in your local Target store carrying the Stella McCartney for
Target range, please contact Style Counsel on one of the numbers below.
No interviewing of customers or Target staff will be possible inside any Target store. Customers
may be approached once they exit the registers at any of the stores with the range.
McCartney for Target capsule collection.
To pre-schedule an interview for 29 October contact Style Counsel:
Camilla Speirs 03.8506.1641 or 0409.359.339 camilla@stylecounsel.com.au
Rigel Barry 03.8506.1640 or 0449.752.262 rigel@stylecounsel.com.au
For information on Friday 29 October regarding interviews or additional information, please contact:
Lynn Semjaniv, Target Corporate Affairs, 0400 552 362
Camilla Speirs, Style Counsel, 0409 359 339
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