MEDIA RELEASE PR41864
The aussieBum WJ Pro Wonderjock Men's Brief is Bigger & Bolder than Ever, Featuring New 'Free-Swing'
Technology
SYDNEY, Australia, Oct. 25/Medianet International-AsiaNet/ --
When size really matters for men
For broadcast quality footage, high-res images and more information, visit the multimedia release:
AUSSIEBUM'S DEVELOPMENT OF THE WONDERJOCK REVOLUTIONISED THE WAY MEN AROUND THE
WORLD SEE THEMSELVES IN UNDERWEAR.
Launched in November 2006, the WONDERJOCK caused an international online consumer frenzy. Men from
around the world ordered the now famous underwear that delivered a promise to give them a package that made
them proud! No Rings, No Strings, No Padding! Now sold in the world's best department store Selfridges and from
November the world's most famous department store Harrods.
Since its launch, half a million pairs have sold around the world. The flattering attempts of competitors to copy
the idea have done nothing but fuel the demand for the original garment. The WONDERJOCK is still one of the
highest selling men's underwear styles across the dynamic and vast aussieBum range.
NOW COMES THE BIGGEST UPGRADE SINCE THE ORIGINAL; THE AUSSIEBUM WJ PRO.
The aussieBum WJ Pro features the original patented WONDERJOCK SIZE ENHANCING TECHNOLOGY with
an even greater lift and visual size enhancing effect. Plus, for the first time ever, using the science of advanced '4D
Virtual Grid Framing', aussieBum introduces its new "FREE-SWING TECHNOLOGY" that provides greater sway
freedom whilst maintaining superior comfort and support!
aussieBum founder Sean Ashby comments, "The aussieBum WONDERJOCK technology revolutionised the way
men perceive themselves in underwear. For the first time ever, we gave men the opportunity to live confidently
knowing that at all times, they were putting their best asset forward - their sense of self confidence. At aussieBum,
we take pride in the fact that we listen to our customers feedback and special requests. Just as the aussieBum
WONDERJOCK came about as a result of customer feedback, so too does the new upgrade model the aussieBum
WJ Pro. Technological advances in fabric development and structure means that the aussieBum WJ Pro is made
from the most luxurious cotton available. The underwear is even more comfortable and combined with the
advanced technology offers even more support. We simply deliver what the confident men of the world want -
aussieBum WJ Pro".
The aussieBum WJ Pro comes in a range of colours and styles including brief, trunk and for the first time ever
the jockstrap! Pre-release sales demand for the new aussieBum WJ Pro range forecasts the official release date of
26th October 2010 to be even bigger than the original release.
2006/09 Winner of the Australian Exporter of the Year Awards in Manufacturing by the Australian Trade
Commission (Austrade), aussieBum is reputed for its undisputed manufacturing techniques and cutting edge
design innovation. Now more than ever, if you doubt yourself... wear something else!
For further information please contact:
aussieBum- Sydney Office
JOHN SCOTT
john@johnscottpersonalpr.com
+61-2-9560-2626
+61-409-177-722
aussieBum- London Office
CLAIRE DELZECHI
claire@aussiebum.com
+44-7852-386-681
SOURCE: aussieBum
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