Unit Clothing Mask Up to Combat Swine Flu
BRISBANE, May 19/Medianet International-AsiaNet/ --
Australia's fastest growing action sports label, Unit Clothing is teetering on the edge of controversy once
more following the launch of a campaign to promote its 'Age of Panic' theme.
Unit has released its own range of face masks and respirators in an effort to combat the global threat of
swine flu.
Retaining its renowned edge, Unit has photographed its models demonstrating the products in a dimly-lit
cold storage facility, surrounded by the hanging carcasses of freshly-slaughtered pigs.
The launch of the products and accompanying stark visuals come less than a year after the brand became
quite the talking point for its campaign featuring a topless model bathing in milk and Froot Loops.
Unit Creative Director, Paul Everest said the concept built upon growing unrest surrounding the virus.
"2009 has seen us truly enter 'The Age of Panic'," said Everest. "Our range is influenced by our
surroundings and society's progression – face masks and respirators are the next logical step.
"We are living in perhaps the most incredible time of human existence – financial crises, terrorism threats,
superpowers crumbling, fossil fuel warfare, prescription drug empires, global warming, separate internet
realities and now the very real threat of a global pandemic.
"Reality is hard-hitting and so are our campaigns – this is no exception.
"Unit is ensuring we are well prepared for what may lay around the corner, and our core consumers will
look great doing it."
The action sports brand's 'Lay flat' face masks retail for $14.95, while the coloured 'H1' respirators are
$79.95.
"The products are readily available from www.unitriders.com, ensuring they are accessible to all regardless
of location."
Ends.
Image available via PRN.
Further information: Paul Everest
Phone: +61 1300 11 8648
Email: paule@unitriders.com
SOURCE: Unit Clothing
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