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WARDROBE HUNGRY FASHIONISTAS
CLAMBER FOR TOP PRIZE
‘A good model can advance fashion by ten years’, famously said the
late Yves Saint Laurent. With this in mind, Chupa Chups’ first ever
global mascot CHUCK and his entourage tripped the light fantastic to
attend Sydney’s ‘Fashion Forward Festival’ last weekend in search of
talent to model CHUCK’S ‘Life Less Serious’ mantra.
Wardrobe hungry fashionistas created their own ‘Life Less Serious’
moment at the Chupa Chups Media Wall – all in the dream of getting
their hands on a brand spanking new Torino Scooter and designer
wardrobe valued at $1,000.
Surrounded by the collections of Sydney’s talented young designers,
guests needed little encouragement to get involved and strut their
stuff in front of the lens (and amused crowds).
The resulting pictures and footage are an ocular treat bursting with
flavor for eyeballs to feast on, and capture the essence of CHUCK’S
fun-loving spirit and the zest for life that he hopes to impart his
growing legion of fans.
Highlights from the three day festival included So You Think You Can
Dance performers who gave the models a run for their money; Models –
shock horror - devouring Chupa Chups between shows and the general
outrageousness that seems to follow CHUCK wherever he goes…
The results are probably best expressed through the pictures and
videos themselves; so with that in mind, we’ll sign off soon and let
them do the talking.
The winner of the new wardrobe and Torino Scooter was Sydney
entertainer, dancer and fashionista extraordinaire, JD, who was drawn
from the flurry of entrants showcased on the Life Less Serious
gallery - as you can see, he had some stiff competition – more on
…
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For further information regarding Chupa Chups, CHUCK, or the Fashion
Forward Festival please contact: Rachel Service,
Rachel@thetaboogroup.com.au or (+61) 431339497
Additional photos and video from the event can be found at –
ABOUT CHUPA CHUPS
Chupa Chups first appeared in 1958 when grandson of Spain’s first
ever confectionery maker, Enric Bernat decided to create a treat that
would be like ‘eating a sweet with a fork’, inventing the first
lollipop.
The Chupa Chups range now consists of 127 flavours, some weird
(Chilli, Daiquiri, Tarte a Tatin, Lychee and Strawberry-Margarita),
some wonderful, (Watermelon, Mango, Cherry), each unique.
ABOUT FASHION FORWARD FESTIVAL
The Fashion Forward Festival is an event devoted support emerging and
independent Australian fashion designers and entrepreneurs as well as
being a platform to raise funds and awareness of the AIDS Trust of
Australia. The festival is organised by the Fashion Foundation of
Australia (FFA), a non-for profit organization. The FFA is donating
$10,000 of their salary and profits from the event to the AIDS Trust.
The event is free to all ages and will be held at Paddington Town
Hall, Cnr Oxford & Oatley Rd, NSW 2021. More information, visit
ABOUT TABOO
Taboo is a full service marketing and PR agency specializing in
guerilla, non-traditional youth targeted promotional campaigns. Taboo
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is working with Chupa Chups to present at the Fashion Forward
Festival.
NEWS 
