MEDIA RELEASE PR38625
World First in Men's Underwear: Aussie Company Develops Underwear Made From Banana Fibre
SYDNEY, Mar. 5 /Medianet International-AsiaNet/ --
So Good You're Going to Wish you Could Eat Them.
'aussieBum has a responsibility to continually research and develop new fabric technologies. Banana fibre
characteristically enjoys good luster, is lightweight, offers strong moisture absorption and is considered one of
the most eco friendly fibers in the world today. We are truly proud of our contribution to the development of this
fabric. It's exciting and once again, delivers Australia to the doorstep of the world!' Sean Ashby (aussieBum
Founder)
Images and broadcast quality footage:
Everyone knew this was bound to happen sooner or later, and it finally has. AussieBum has gone 'Bananas'
on us - and we're extremely satisfied with the result. This may sound strange at first, but the advantages of
banana fibre are numerous. Firstly, it produces a completely natural fabric, being made from the bark of the
banana tree. Also, banana, being a relatively easy fiber to spin, provides the soft, smooth and extremely
comfortable result people have come to expect from top quality underwear brands. In fact banana fibre has
come to be recognized as one of the most comfortable eco friendly fibres ever made, setting the standard high
for sustainable fabrics.
This Banana range is also 100% Australian made. Thus ensuring an environmentally sustainable, top quality
product and design in true aussieBum style. All things considered it seems the aussieBum team have once
again hit the nail on the head, research showing that consumers are increasingly demanding greater quantities
of sustainable and eco friendly products. Even Alan Greenspan has been quoted in using underwear as the
main barometer for the economic climate, and what a way to start the New Year, one that will see Australia
steadily coming out of the worst financial recession in recent decades and aussieBum coming out with
underwear that is leading the way into a sustainable future.
Innovation and design have always been the creative mantras that propel aussieBum apparel into the future,
and the company has once again taken it to the next level. As a growing brand - true to it's humble beginnings-
aussieBum are driven by the passion of ensuring their loyal customers' continue to get cutting edge, fun, sexy
and innovative apparel. Where do aussieBum come up with these ideas one wonders? Mostly, this type of
innovation is made possible because the company communicates and engages with their customers'
invaluable feedback, acting upon suggestions and gathering community input using technology such as
Facebook, Twitter and most recently 'Four Square.' If people today are demanding comfortable and stylish
underwear, which also take into account concerns such as environmental and economic sustainability, then
that's what they will be getting.
Media Contact:
Lloyd Jones
aussieBum
Email: lloyd@aussiebum.com
Phone: +61 2 9560 2626
UK/Europe Enquiries:
Kevin Cheesman
aussieBum
Email: kevin@aussiebum.com
Phone: +44 7515 94 6279
SOURCE: aussieBum
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