MEDIA RELEASE PR41288
Concha y Toro and Manchester United Seal a Global Partnership at Old Trafford
MANCHESTER, England, Sept. 18 /PRNewswire-AsiaNet/ --
Sir Alex Ferguson, first team manager of Manchester United, and Richard
Arnold, Commercial Director, together with the chairman of Concha y Toro,
Alfonso Larrain and the global marketing manager Giancarlo Bianchetti,
officially signed the partnership between Manchester United and Concha y Toro
(NYSE: VCO), watched by some of the star players of the first team squad.
This three-year deal makes Concha y Toro the official wine partner of the
English club.
At a ceremony at the Old Trafford stadium, Sir Alex Ferguson said, "There
are many similarities between wine and football. In football we seek the best
young players to develop and form them from their beginnings to make them
outstanding Manchester United players. And I have seen a similarity with
Concha y Toro, which seeks to harvest the best grapes, produce the best wines
and have the patience and intelligence to ensure that the end result is
perfect. Vina Concha y Toro shares these qualities with Manchester United and
it is therefore a tremendous pleasure for me to be part of this partnership
which I sincerely hope will have an excellent future."
Alfonso Larrain said that "At this time when Chile is celebrating its
Bicentenary, we are depositaries as a company of the global recognition that
our brand of wines has achieved, reflecting the history of Chilean winemaking
throughout our life and capitalizing on the positioning achieved. Chile is a
world-class wine-producing country. This partnership gives us a visibility
and unique reach for a wine brand and this is why today is a landmark in our
history."
The signing of the partnership continues tonight with a gala dinner
hosted by Manchester United legends. Finally, on Sunday the guests will have
the opportunity to watch Manchester United play Liverpool. The deal will see
Concha y Toro's logo on the digital boards at each of the home games for
three years, in addition to their wines being served within the hospitality
suites at Old Trafford. Concha y Toro will also be able to use the club's
intellectual property and official emblems for communications purposes.
SOURCE: Vina Concha y Toro S.A.
CONTACT: Isabel Alvarez
Corporate Communications Manager
Concha y Toro
+56-2476-5133
ialvarez@conchaytoro.cl
NEWS 
