Concha Y Toro And Manchester United Seal A Global Partnership At Old Trafford

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18th September 2010, 08:52am - Views: 669

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Concha y Toro and Manchester United Seal a Global Partnership at Old Trafford

MANCHESTER, England, Sept. 18 /PRNewswire-AsiaNet/ --

    Sir Alex Ferguson, first team manager of Manchester United, and Richard

Arnold, Commercial Director, together with the chairman of Concha y Toro,

Alfonso Larrain and the global marketing manager Giancarlo Bianchetti,

officially signed the partnership between Manchester United and Concha y Toro

(NYSE: VCO), watched by some of the star players of the first team squad.

This three-year deal makes Concha y Toro the official wine partner of the

English club.

    (Photo: )

    At a ceremony at the Old Trafford stadium, Sir Alex Ferguson said, "There

are many similarities between wine and football. In football we seek the best

young players to develop and form them from their beginnings to make them

outstanding Manchester United players. And I have seen a similarity with

Concha y Toro, which seeks to harvest the best grapes, produce the best wines

and have the patience and intelligence to ensure that the end result is

perfect. Vina Concha y Toro shares these qualities with Manchester United and

it is therefore a tremendous pleasure for me to be part of this partnership

which I sincerely hope will have an excellent future."

    Alfonso Larrain said that "At this time when Chile is celebrating its

Bicentenary, we are depositaries as a company of the global recognition that

our brand of wines has achieved, reflecting the history of Chilean winemaking

throughout our life and capitalizing on the positioning achieved. Chile is a

world-class wine-producing country. This partnership gives us a visibility

and unique reach for a wine brand and this is why today is a landmark in our


    The signing of the partnership continues tonight with a gala dinner

hosted by Manchester United legends. Finally, on Sunday the guests will have

the opportunity to watch Manchester United play Liverpool. The deal will see

Concha y Toro's logo on the digital boards at each of the home games for

three years, in addition to their wines being served within the hospitality

suites at Old Trafford. Concha y Toro will also be able to use the club's

intellectual property and official emblems for communications purposes.

     SOURCE:  Vina Concha y Toro S.A.

    CONTACT: Isabel Alvarez

             Corporate Communications Manager

             Concha y Toro



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