Corona Extra Named Favorite Beer On Facebook

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19th June 2009, 11:14am - Views: 580





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MEDIA RELEASE PR35113


Corona Extra Named Favorite Beer on Facebook


MEXICO CITY, June 19 /PRNewswire-AsiaNet/ --


    Grupo Modelo, the leading company in Mexico in beer production, distribution and marketing,

announced that its Corona Extra brand was picked by Facebook users as their favorite beer.


    Corona was selected in a Facebook "Pick Five" survey where users worldwide choose their

favorite five things based on different topics. The Favorite Beers survey collected the opinions of

2.5 million people on Facebook, according to PC World.


    "Having our brand on the top of a list in an unsolicited survey is definitely proof of the great

success of Corona Extra and of the unique brand imagery that distinguishes our brand all over

the world," said Jose Pares, Chief Sales and Marketing Officer at Grupo Modelo, the maker of

Corona Extra. Grupo Modelo is currently present in 159 countries not only through its flagship

Corona Extra but also with its other export brands: Modelo Especial, Corona Light, Pacifico and

Negra Modelo.


    "Surveys such as this," continued Pares, "allow consumers to connect with the brand on their

own terms, and we are thrilled that consumers all over the world have selected us as their favorite

beer." 


    In terms of world consumer preferences all over the world, Corona came in before Heineken,

Guinness, Stella Artois and Budweiser. Other winners in the Pick Five survey were the television

program Friends, the New York Yankees baseball team, Pink Floyd's album Dark Side of the

Moon, and the 2009 Aston Martin.


    Grupo Modelo, founded in 1925, is the leader in Mexico in beer production, distribution and

marketing, with 63.0% of the total (domestic and export) market share, as of December 31, 2008.

It has seven brewing plants in Mexico, with a total annual installed capacity of 60 million

hectoliters. Currently, it brews and distributes 12 brands, including Corona Extra, the number one

Mexican beer sold in the world, Modelo Especial, Victoria, Pacifico and Negra Modelo. It exports

five brands and is present in 159 countries. It is the importer of Anheuser-Busch InBev's products

in Mexico, including Budweiser, Bud Light and O'Doul's. It also imports the Chinese Tsingtao

brand and the Danish beer Carlsberg. Grupo Modelo trades in the Mexican Stock Exchange

since 1994 with the ticker symbol GMODELOC. It also quotes as an ADR under the ticker

GPMCY in the OTC markets and in Latibex in Spain as XGMD.


SOURCE  Grupo Modelo


    CONTACT: Alvaro Zarza de la Rosa, +2266-0000 x 4740, or

alvaro.zarza@gmodelo.com.mx, or Jennifer Shelley, +2266-0000 x 6321, or

comunicamodelo@gmodelo.com.mx, both of Grupo Modelo









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