Fi Asia-china To Feature Natural Ingredients And Health Ingredients Shows In 20

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21st February 2009, 02:45am - Views: 688





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Fi Asia-China to Feature Natural Ingredients and Health Ingredients Shows in 2009


SHANGHAI, Feb. 20 /PRNewswire-AsiaNet/ --


    After the unprecedented success of the 2008 show, Food Ingredients (Fi) Asia-

China will once again run alongside Health ingredients (Hi) and Natural

ingredients (Ni), as well as CPhI, P-MEC and ICSE, on 23-25 June, 2009 in

Shanghai, China.  


    The success of the 2008 show underscores an increasing interest in health and

natural ingredients.  By running all three ingredient shows simultaneously under

one roof, organiser United Business Media (UBM) says exhibitors will benefit from

unrivalled visitor numbers, while visitors will have access to an exhibitor base

that is both broad and focused.


    The combined show broke all previous Fi attendance records in 2008 attracting

over 17,000 visitors from Asia and around the world.   The new format builds on

UBMs successful model in the European market where the Food ingredients, Natural

ingredients and Health ingredients exhibition continues to attract over 20,000

visitors each year, making Fi Europe by far the world's largest ingredients trade

show.


    Fi/Hi/Ni China Event Manager Vincent Brain says, "With concerns over obesity

and general health remaining high on the agenda, the co-location of Health

ingredients China and Natural ingredients China will enable manufacturers to

source ingredients that will make their products stand out to consumers. With

innovative products on display and a number of product launches, visitors can

find solutions that will give their products a competitive advantage."


    The other factor driving the industry to Shanghai this June is the

opportunity to explore the incredible potential of the Chinese market.  As Mr.

Brain explains, "Whilst the present economic climate has hit consumer confidence,

the Chinese food industry is still expected to grow an additional 109% by 2013.

China's new middle class remains a resilient market for international companies

looking to protect their revenues as core markets mature."  


    In addition to the hundreds of exhibitions, Fi Asia-China, Hi and Ni China

2009 will include a two-day conference programme developed by IUFoST -- the

leading association of worldwide food technologists.  The educational content on

offer will give food industry players the opportunity to gain exclusive insight

into the dynamic and growing Chinese food ingredients market, while providing

excellent networking opportunities with delegates on the cutting edge of food

technology development.


    Food safety continues to be a key industry concern as well as a significant

opportunity for those who can help establish the standard in China. The popular

FiPSS (Food ingredients Processing Safety & Services) Pavilion will provide a

forum for Chinese food manufacturers to seek advice from providers of

traceability, microbiology, processing and quality control products and services

to ensure international food safety standards and regulations are being met.  


    UBM is preparing for a record number of participants again this year.  The

company attributes this success to its efforts to continually evolve its shows'

content to meet the demands of the food ingredient industry and provide a

showcase for growing global markets. 


Culture Food Beverage Fi Asia-China 2 image

    Show details

    Fi Asia-China, Hi China and Ni China 2009

    June 23-25, 2009

    Shanghai International Exhibition Center

    Shanghai, China



    About the organiser

    United Business Media is headquartered in London, UK. The office in the

Netherlands is the organiser of the world-leading Health ingredients, Food

ingredients, CPhI, ICSE and Informex series of food and pharmaceutical

ingredients trade shows. The Dutch office also publishes International Food

Ingredients Magazine (www.ingredientsnetwork.com) and organises related



    Food ingredients Asia-China, Natural ingredients China and Health ingredients

China will take place from 23-25 June 2009 at the Shanghai New International Expo

Centre, China. 


    For more information about visiting or exhibiting at Fi Asia-China, Hi China

and Ni China 2009, please call Vincent Brain on + 31 346 559 427, send an email

to vincent.brain@ubm.com or visit www.fi-events.com


SOURCE  Fi Asia-China


    CONTACT:  Ms. Valerie Snow, Fi Asia-China, Hi China and Ni China 2009, +31-

346-559-444, Fax, +31-346-573-811, valerie.snow@ubm.com




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