Fisa 2010 To Be The Largest Show In 15 Years

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4th August 2010, 03:10am - Views: 637

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FiSA 2010 to be the Largest Show in 15 Years

SAO PAULO, Aug. 4 /PRNewswire-AsisaNet/ --

    FiSA South America, Latin America's largest and most comprehensive event 

for the food ingredients sector, takes place in Sao Paulo on September 21-23.

    Brazil's food industry is growing; 2010 sales revenue is expected to be

10% up from its total of R$ 291.6 billion in 2009. This has a direct impact

on the 15th Food Ingredients South America (FiSA) Trade Show, which expected

to be the biggest ever: twice its size of 2008, with 95% of the exhibition

area already booked. FiSA is Latin America's largest event for the food

ingredients industry, and will be held at the Expo Center Norte Exhibition

Center in Sao Paulo, Brazil on September 21-23, 2010.

    FiSA comprises not only of a trade show but also includes an exclusive

congress for the sector covering innovations and trends. The trade show is

vast - in 14,000m(2) of the Blue Pavilion of Sao Paulo's Expo Center Norte,

more than 250 exhibitors from Brazil and all over the world will present

state-of-the-art developments, trends, new products and processes for food

production. The Show's main sponsor is Duas Rodas Industrial. Other important

exhibitors from Brazil and worldwide include, Cargill, Bunge, Purac, Tate &

Lyle, Gelita, Fortitech, Doehler, Solae, Alibra, Vogler, and M.Cassab - among

an enormous range of other companies, large and small.

    "FiSA is Brazil's only food ingredients event and is a fundamental

element in the development of the Brazilian foods industry. As well as

providing the ideal environment for transfer of technology, it is the best

platform for launches, networking and making new partnerships," says Joris

van Wijk, Executive Director of UBM Brazil, the Show's organizer.

    Marco Bootz, Latin American Sales Director of Purac, says: "We believe

that FiSA is highly important for the food ingredients market; it is an

excellent opportunity to form relationships with clients and to strengthen

our brand, enriched by the content of the Congresses."

    The event programme also includes the traditional FiSA Awards - the food

industry's "Oscars" - recognizing the most innovative new products and food


    Food safety

    Following the dynamics of the global food market, FiSA 2010 will include

a space solely dedicated to food safety. The FiPSS Pavilion (Processing

Safety and Services) will be the meeting point for food manufacturers,

traders and service suppliers looking to adapt new legislation and consumer

requirements. The FiPSS Pavilion covers a range of issues, from quality to

Business Company UBM Brazil 3 image

health qualification and traceability. This year's leading innovations in

food safety are expected to be in analytical equipment for quality and

contamination control, clean environments and biotechnology.

    FiSA 2010 is expected to beat its record of 8,000 visitors from more than

40 countries, achieved at the last FiSA, in 2008. This year, more than 12,000

professional are expected to visit the show and include CEOs, Directors,

executives in purchasing, sales, marketing and quality control, and


    UBM Brazil

    UBM Brazil ( is a division of United Business

Media Limited (UBM), a global leader in business media, headquartered in

London, and present in more than 30 countries, serving business in a wide

range of markets. The group, which has 6,500 employees, brings together

buyers and suppliers all over the world through specialized events, and print

and electronic media. UBM was the first multinational trade show organizer to

operate in the Brazilian market, in 1994. Since then it has become Brazil's

third largest organizer of international events.

    Event details

    Food Ingredients South America (FiSA) 2010

    Dates:         September 21-23

    Location:      Expo Center Norte - Blue Pavilion

                   Rua Jose Bernardo Pinto 333, Vila Guilherme, Sao Paulo,

    Address:       Brazil

    Organized by:  UBM Brazil


     SOURCE: UBM Brazil

    CONTACT: UBM Brazil: 

             Mr. Ronaldo Luiz Mendes Araujo, 

             +55 (11) 7631 6227,

   , or 

             Ms. Eliane Nunes, 

             +55 (11) 4689 1935 Ext. 2093, 

             Fax: +55 (11) 4689 1926, 

   , or 

             UBM Live: 

             Mrs. Rotem Zur Klapwijk, 

             +31 (0)20 40 99 560, 

             Fax: +31 (0)20 36 32 616,


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