MEDIA RELEASE PR36551
Food and Drug Administration Expert to Deliver Keynote Address
WARRENDALE, Pa., Oct. 14 /PRNewswire-AsiaNet/ --
Jay Crowley to Speak at Track & Trace Virtual Trade Show
UBM International Media, a wholly owned subsidiary of United Business Media plc (LSE: UBM) and AIM, the
international association and recognized authority on bar code, RFID, and enterprise mobile computing, today
announced that the FDA's Jay Crowley, senior advisor for patient safety, Center for Devices and Radiological
Health, will deliver the keynote address for the Track & Trace Virtual Trade Show on opening day, December 2nd
in the online presentation theater.
Speaking about "The Upside of a Unique Device Identification (UDI) Mandate", Crowley will outline the urgent
need for traceability for medical devices and what the healthcare community needs to know to be ready. Included
in the address will be practical ways that the device manufacturers, healthcare providers, and patients will be
affected by upcoming changes.
"Tracking and tracing the path of medical devices from manufacture, distribution, up to the point of use and
possible recall, including ultimate end-of-product life, has implications of broad proportions within today's
healthcare community," states Crowley. "The Virtual Trade Show provides a unique opportunity to raise awareness
about the importance of unique identification and its role in improving patient safety."
The Track & Trace Virtual Trade Show is the first exclusively online exhibition and conference that uses cutting-
edge technology to connect a larger community of industry professionals, decision-makers and leading suppliers
from the auto ID market, in real time.
Attendee registration is complimentary and will open October 19. More information is available online at
About UBM
UBM International Media is a wholly owned subsidiary of United Business Media plc (LSE: UBM) a leading
provider of business information services to the maritime, travel, fashion, technology, healthcare, media, and
property industries. UBM offers services in trade shows, online, news distribution, and publishing to customers
across the globe. Its brands are represented in more than 30 countries and are organized into specialist teams that
serve their business communities helping them excel in their market by working effectively and efficiently. For more
About AIM
AIM is the industry association and worldwide authority on automatic identification and data collection
technologies. AIM members are providers and users of technologies, systems, and services that capture, manage,
and integrate accurate data into larger information systems.
SOURCE: UBM
CONTACT: Jennifer Jessup,
+1-609-759-4707,
jennifer.jessup@ubm.com
To view this and other AsiaNet releases please visit http://www.asianetnews.net
NEWS 
