27th October 2009.
Get Some Nuts – Grow a Mo
In a world where depilation is the new black, where smooth, silken skin is de rigueur for
social acceptance and any hint of fuzz can have your peers positively bristling with
outrage, you’d have to be nuts to try to get blokes to grow a moustache.
“Well, that’s good enough for us” said the lads at SNICKERS who have followed up their
recent sponsorship of the insane –
and wildly successful –
World Record Bass Strait
crossing by kite boarders Ben Morrison-Jack and James Weight by announcing a
campaign to encourage hesitant Mo growers to join their Mo Bros and the Mo Sistas who
support them in the Movember phenomenon.
True to SNICKERS “More Nuts” personality, it’s not the pursuit of the great that gets you
a guernsey here – the call for this gig is to “aim for the most lame” by uploading videos
of your mates lame excuses for not growing a Mo –
and there are
some pretty lame
excuses already emerging.
Entrants can either upload a video of what they believe to be potentially the lamest
excuse not to grow a Mo, putting the pressure right on their mates to get some nuts and
have a go at the Movember magic OR they can put their own nuts proudly on display by
showing the world their own heroic efforts in growing facial fungus for a cause.
The Mo has a special and variable place in history – there have been times when it was
actually illegal to sport one in public, and then, other times when you couldn’t get a
game in the Australian Cricket team if you didn’t have one. It seems some men have
many excuses as to why they won’t (or can’t)
grow a mo
–
and SNICKERS is giving
people the opportunity to encourage mates to get on board and grow a mo this
Movember
Movember (AKA “The Artist Formerly Known As November”) has grown somewhat from
the vague idea knocked around by a few mates in a Fitzroy pub to have so far raised
$A60 Million around the world to help fight prostate cancer and depression in men and
to, of course, aim to restore the Mo as the lip insulation of choice among global
huManity.
Asked about the SNICKERS involvement in the Movember campaign, Marketing Manager
Brad Cole said “with the aid of cutting-edge technology (i.e. accessible video cameras
and the SNICKERS “Get Some Nuts –
Grow a Mo” website) we want to do our part –
through the time-honoured and traditional male strategies of ridiculing your mates and
shamelessly showing off -
to help those men without the nuts to do something about
men’s health to finally get some nuts and grow a Mo for Movember”.
While great prizes are on offer, the real winners at the end of the day will be the push for
greater awareness of men’s health issues, and, perhaps, the hitherto almost unnoticed
campaign to bring moustache wax back onto supermarket shelves.
-
END –
Contact:
Sally Brook
0409560387
sally@graffiti.com.au
Mo Facts
1.
Movember is an annual, month-long celebration of the Mo which highlights men’s
health issues, specifically prostate cancer and depression in men
2.
Mo Bros (men who grow a Mo), supported by the Mo Sistas (women who love a
Mo) in their life, register at Movember.com and then start Movember 1st
with a
clean-shaven face. They have the remainder of the month to grow and groom
their moustache.
3.
The idea for Movember was conceived in Melbourne by a few mates over a beer in
2003. There were 30 Mo Bros in the first year and in 2008 there were 125,000 Mo
Bros and Sistas in Australia alone.
4.
In Australia, Movember raises awareness and funds for The Prostate Cancer
Foundation of Australia and beyondblue- the national depression initiative
Some REALLY Lame Excuses
1.
I’m washing my other hair
2.
I’m trying to put together a trade deal for Fev that someone will take seriously
3.
I’m getting married and my Fiancé would kill me!
4.
Man, I’m just trying to ride out the GEC, OK!
5.
I’m too busy watching the latest series of “The Bachelor”
6.
My boss won’t let me
7.
I’m crocheting a doily for Fuifui Moimoi
8.
Look, Malcolm Turnbull really needs me right now
NEWS 
