MEDIA RELEASE PR35050
Health ingredients South America Summit Premieres Today
SAO PAULO, June 15 /PRNewswire-AsiaNet/ --
The world's most important event for the health ingredients
industry arrives in Brazil
The leaders in the health ingredients industry have arrived in Brazil today for the Health ingredients
South America (HiSA) Summit. Over the next two days, industry players will take full advantage of this
opportunity to network, promote their products and services and most importantly, explore the opportunities
in this dynamic emerging market.
The major players are heading south
Danone, DSM, BASF, Danisco, Doehler are among the international
ingredients suppliers who will be exhibiting at the summit. The products on
offer promise to improve almost every imaginable health issue from
cardio-vascular health, to immune system functioning, from diabetes to joint
health.
The growing demand for better-for-you (BFY) foods in South America has
lead major multinationals to invest in new-product development,
reformulation, and marketing strategies to enhance and promote the health
benefits of their products. Retail sales of health and functional foods have
doubled in the region since 2002 and this trend is expected to continue.
Fuelled by manufacturing investment and an increasingly affluent consumer
base, Euromonitor is forecasting further growth of 32% by 2012.
A changing market with growing potential
The involvement of the industry leaders is evolving the landscape of the
health ingredients market, creating opportunities for companies involved in
technology development, logistics, distribution and marketing. HiSA is the
ideal forum to bring them all together.
The HiSA summit was developed to serve this high potential market and is
the latest addition to the successful Food ingredients (Fi) series of food
ingredients events around the world. The overwhelming interest in HiSA
surpassed even the organizers expectations and they are confident this year's
launch will establish the show as the premiere food ingredients event in
South America. An expected 1200 professionals, decision makers and key
players in the Brazilian and South American food industry will come together
in the next two days.
About the organiser
United Business Media is headquartered in London, UK. The office in the
Netherlands is the organiser of the world-leading Health ingredients, Food
ingredients, CPhi, ICSE and Informex series of food and pharmaceutical
ingredients trade shows. The Dutch office also publishes International Food
Ingredients Magazine and organises related conference activities. For more
Health ingredients South America is taking place from 15-16 June 2009 at
the Novatel Centre Norte in Sao Paulo, Brazil. For more information please
call Valerie Snow on + 31 346 559 460, send an email to valerie.snow@ubm.com
SOURCE UBM International Media
CONTACT: Valerie Snow, Marketing Manager, Emerging Markets of UBM
International Media, +31-0-346-559-460, fax, +31-0-346-573-811,
Valerie.Snow@ubm.com
(UBM.L)
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