Health Ingredients South America Summit Premieres Today

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16th June 2009, 01:11am - Views: 514









MEDIA RELEASE PR35050


Health ingredients South America Summit Premieres Today


SAO PAULO, June 15 /PRNewswire-AsiaNet/ --


           The world's most important event for the health ingredients

                         industry arrives in Brazil


    The leaders in the health ingredients industry have arrived in Brazil today for the Health ingredients

South America (HiSA) Summit. Over the next two days, industry players will take full advantage of this

opportunity to network, promote their products and services and most importantly, explore the opportunities

in this dynamic emerging market.


    The major players are heading south

    Danone, DSM, BASF, Danisco, Doehler are among the international

ingredients suppliers who will be exhibiting at the summit. The products on

offer promise to improve almost every imaginable health issue from

cardio-vascular health, to immune system functioning, from diabetes to joint

health.


    The growing demand for better-for-you (BFY) foods in South America has

lead major multinationals to invest in new-product development,

reformulation, and marketing strategies to enhance and promote the health

benefits of their products. Retail sales of health and functional foods have

doubled in the region since 2002 and this trend is expected to continue.

Fuelled by manufacturing investment and an increasingly affluent consumer

base, Euromonitor is forecasting further growth of 32% by 2012.


    A changing market with growing potential

    The involvement of the industry leaders is evolving the landscape of the

health ingredients market, creating opportunities for companies involved in

technology development, logistics, distribution and marketing. HiSA is the

ideal forum to bring them all together.


    The HiSA summit was developed to serve this high potential market and is

the latest addition to the successful Food ingredients (Fi) series of food

ingredients events around the world. The overwhelming interest in HiSA

surpassed even the organizers expectations and they are confident this year's

launch will establish the show as the premiere food ingredients event in

South America. An expected 1200 professionals, decision makers and key

players in the Brazilian and South American food industry will come together

in the next two days.


    About the organiser

    United Business Media is headquartered in London, UK. The office in the

Netherlands is the organiser of the world-leading Health ingredients, Food

ingredients, CPhi, ICSE and Informex series of food and pharmaceutical

ingredients trade shows. The Dutch office also publishes International Food

Ingredients Magazine and organises related conference activities. For more



    Health ingredients South America is taking place from 15-16 June 2009 at

the Novatel Centre Norte in Sao Paulo, Brazil. For more information please

call Valerie Snow on + 31 346 559 460, send an email to valerie.snow@ubm.com


Culture Food Beverage UBM International Media 2 image



SOURCE  UBM International Media


    CONTACT: Valerie Snow, Marketing Manager, Emerging Markets of UBM

International Media, +31-0-346-559-460, fax, +31-0-346-573-811,

Valerie.Snow@ubm.com

    (UBM.L)



 

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